Location: Coimbatore

Work Mode: Full-time, office-based

Working Days: Monday to Friday

Experience Required: 5 to 6+ years

About the Role

ROAS Digital is looking for an experienced Paid Media Lead to manage paid search and paid social campaigns for US-based agency clients through a white-label delivery model.

The ideal candidate should have strong hands-on experience in managing Google Ads, Meta Ads, and other paid media platforms, along with the ability to communicate clearly with US-based counterparts, manage multiple client accounts, and lead a small internal team.

This is an office-based role in Coimbatore and is best suited for candidates who are comfortable working closely with the team in a fast-paced agency environment.

Key Responsibilities

• Manage paid media campaigns across Google Ads, Meta Ads, and other digital advertising platforms
• Handle 10 to 15 client accounts, mostly low to mid-spend accounts
• Work with US-based agencies in a white-label delivery model
• Plan, execute, optimize, and report on paid search and paid social campaigns
• Monitor campaign performance, budgets, pacing, conversions, CPA, ROAS, and other key metrics
• Lead and guide a small team of 2 paid media specialists
• Review campaign setups, optimizations, reports, and recommendations prepared by the team
• Communicate regularly with US-based counterparts through email, calls, and project management tools
• Prepare clear performance updates, insights, and action plans
• Ensure timely delivery of campaign optimizations, reports, and client requests
• Identify opportunities to improve campaign performance and account efficiency
• Maintain high standards of accuracy, ownership, and accountability across accounts

Required Skills & Experience

• 5 to 6+ years of experience in paid media campaign management
• Strong hands-on experience with Google Ads and Meta Ads
• Experience managing multiple client accounts at the same time
• Experience handling decent monthly ad budgets across search and social platforms
• Strong understanding of paid search, paid social, conversion tracking, campaign structure, optimization, and reporting
• Excellent written and verbal communication skills
• Ability to communicate confidently with US-based clients or agency teams
• Strong team management and review skills
• Ability to prioritize tasks across multiple accounts
• Strong analytical mindset and attention to detail
• Comfortable working from the office in Coimbatore

Bonus Skills

• Experience working with US or European clients/accounts
• Experience in a white-label agency or offshore delivery model
• Knowledge of Google Analytics, GA4, GTM, Looker Studio, or conversion tracking
• Experience with Microsoft Ads, LinkedIn Ads, TikTok Ads, or programmatic platforms

What We Offer

• Opportunity to work with US-based agencies and international clients
• Exposure to multiple industries and paid media account types
• Leadership role with team management responsibility
• Monday to Friday work schedule
• Health insurance benefits
• Fun, collaborative, and growth-focused work environment
• Office-based role in Coimbatore with a strong team culture

Ideal Candidate Profile

The ideal candidate is someone who has already managed multiple paid media accounts, understands how agency delivery works, communicates well with international stakeholders, and can lead a small team while staying hands-on with campaign strategy and optimization.