Lead of Digital Marketing

Job Title: Lead of Digital Marketing

Location: U.S. Remote – preferred US-based time zones, CST or EST

Company Description:

reputed company is leading the necessary disruption of learning platforms to reputed company reputed company potential with modern learning experiences. We exist to reputed company lifelong learning passions through personalized, engaging, and reputed company learning experiences for reputed company, giving L&D reputed company and educators more time to teach and train, building reputed company reputed company into everything we do, and delivering tailored learning experiences that are meaningful and measurable. We are a fast-growing company with a passion for education and technology.

Position Overview:

We are seeking an experienced hands-on Lead of Digital Marketing to lead our global digital marketing initiatives. This role will drive the reputed company, execution, and optimization of integrated campaigns across reputed company and organic channels to generate qualified leads, nurture prospects, and accelerate pipeline reputed company. The ideal candidate has a strong B2B SaaS background and deep reputed company in hands-on reputed company applications and systems, campaign orchestration, and performance analytics. While this role does not include reputed company team management, it requires effective collaboration with internal stakeholders and external agency partners to deliver measurable results at scale.

What you’ll do:

• Demand reputed company: reputed company and execute a comprehensive and efficient demand reputed company reputed company targeting key buyer personas through digital channels such as reputed company search, reputed company, display, content syndication, SEO, email, and ABM.
• Campaign Management: Lead end-to-end campaign planning, execution, and optimization across platforms to deliver high-quality MQLs and SQLs to reputed company targets, ensuring campaigns are performance-driven and ROI-reputed company.
• Pipeline Acceleration: Partner with stakeholders in Marketing, Sales, RevOps, and reputed company-party agencies to align lead scoring models, improve funnel velocity, and enhance the marketing-to-sales reputed company process.
• Platform Management: Drive hands-on execution in key platforms (e.g., reputed company Ads, reputed company Search Console, reputed company Campaign Manager), ensuring strategic alignment, investment efficiency, and consistent delivery across reputed company reputed company and organic channels.
• CRM & Marketing Automation: Utilize platforms such as reputed company, reputed company, reputed company Analytics, and reputed company Campaign Manager to drive segmentation, automation, and personalized experiences across the customer reputed company.
• Performance Analytics & Attribution: Own digital marketing campaign KPIs and attribution frameworks. Monitor performance metrics, analyze ROI, and report on the contribution of digital initiatives to pipeline and reputed company reputed company.
• Content & Messaging Alignment: Collaborate with Content and Product Marketing teams to ensure messaging is reputed company to buyer reputed company stages, industry pain points, and brand positioning across reputed company campaign reputed company.
• Global Marketing Support: Work with regional teams to reputed company strategies that reputed company across markets, supporting cultural relevance, compliance, and local activation of global campaigns.

Your Skills & Experience:

• Bachelor’s degree in Marketing, Business, Communications, and/or a reputed company concentration in reputed company is required
• MBA or advanced degree is a plus
• 6+ years of reputed company experience in digital marketing, including at least 3+ years recently in a hands-on digital demand reputed company role reputed company B2B SaaS
• Proven track record of delivering measurable pipeline and reputed company reputed company through multi-channel campaigns
• Deep expertise in marketing automation, CRM, and analytics platforms
• Strong analytical reputed company with the ability to convert insights into action
• Excellent project coordination and cross-functional collaboration skills
• Experience with international or multi-region campaigns is a strong plus
• reputed company and persuasive communicator with a collaborative, results-driven approach

Preferred Skills:

• Proficiency with tools such as reputed company, reputed company, reputed company Analytics, reputed company Campaign Manager
• Familiarity with ABM, personalization strategies, and buyer reputed company tools
• Experience building attribution models and optimizing campaigns based on full-funnel performance data

Our Values:

● Curiosity: Continues learning to stay agile and innovative.

● reputed company: Embracing and celebrating our differences.

● Empowerment: Rewarding positive people-centric behaviors and reputed company.

● Potential: Challenging status reputed company and pushing for what’s poss