*Digital Marketing Designer (UX/UI, Web & Campaigns) (WTL, ON)

📍 Job Overview

Job Title: Digital Marketing Designer (UX/UI, Web & Campaigns)

Company: Recrute Action

Location: Waterloo, ON, Canada

Job Type: Full-time, Contract (with potential for permanent)

Category: Marketing Operations / Design

Date Posted: April 16, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote Monday & Friday, On-site Tuesday-Thursday)

🚀 Role Summary

• This role focuses on creating impactful visual experiences for the insurance industry, bridging the gap between marketing objectives and user engagement through exceptional design.
• It requires a blend of creative design, user experience (UX) and user interface (UI) principles, and collaborative execution within an agile framework.
• The position involves developing multi-channel marketing assets, ensuring brand consistency, and leveraging data insights to optimize campaign performance.
• Successful candidates will contribute to a dynamic team environment where rapid ideation and design excellence are paramount for driving brand impact and engagement.

📝 Enhancement Note: While the job title is "Digital Marketing Designer," the responsibilities and required skills heavily emphasize UX/UI principles and their application in marketing campaigns, positioning this role firmly within the intersection of marketing operations and digital design focused on user experience and campaign effectiveness.

📈 Primary Responsibilities

• Develop and execute innovative design concepts and creative assets that directly support critical campaign objectives, including lead generation, customer retention, cross-selling, upselling, and brand awareness initiatives.
• Craft user-centered visual designs across a diverse range of online and offline channels, encompassing email campaigns, website pages, dedicated landing pages, social media graphics, digital advertisements, blog imagery, print advertisements, and direct mail pieces.
• Ensure the delivery of high-quality visual design that strictly adheres to established brand standards, with meticulous attention to layout, typography, color palettes, and overall composition.
• Apply human-centered design thinking and robust UX/UI principles to create intuitive, accessible, and engaging digital experiences that prioritize user needs and usability.
• Foster close collaboration with cross-functional partners, including marketing strategists, product managers, copywriters, and development teams, to ensure the seamless integration and successful execution of comprehensive campaign concepts.
• Actively participate in agile development ceremonies, such as daily stand-ups, sprint planning sessions, and retrospectives, making meaningful contributions to team collaboration, process improvement, and timely delivery.
• Guarantee the accuracy and compliance of all design outputs with relevant regulatory guidelines, working proactively with compliance teams when necessary to mitigate risks.
• Integrate data insights derived from campaign performance and user feedback to iteratively refine creative outputs and strategically inform future design and marketing strategies.
• Contribute actively to campaign ideation sessions, experience mapping exercises, and the overall creative development process in close partnership with key stakeholders.
• Support the ongoing maintenance, evolution, and application of design systems to uphold consistency and efficiency across all client-facing channels and touchpoints.

📝 Enhancement Note: The responsibilities highlight a strong focus on campaign execution and user-centric design within a marketing context, common for roles supporting GTM operations. The emphasis on collaboration with marketing, product, and development teams, along with agile participation, points to a need for strong cross-functional communication and process adherence, typical for operations-adjacent design roles.

🎓 Skills & Qualifications

Education

Experience

Required Skills

• UX/UI Design Principles: Deep understanding and practical application of user-centered design, human-centered design thinking, responsive design, and accessibility standards.
• Adobe Creative Cloud Proficiency: Expert-level skills in core Adobe Suite applications, including Photoshop, Illustrator, and InDesign, for creating high-fidelity visual assets.
• Prototyping Tools: Demonstrated proficiency in design and prototyping tools such as Adobe XD and/or Figma for creating interactive mockups and user flows.
• Visual Communication & Branding: Strong ability to translate creative briefs into compelling visual solutions, ensuring strict adherence to brand guidelines, layout, typography, and color theory.
• Digital Marketing Channel Familiarity: Solid understanding of various digital marketing channels, including email marketing, social media platforms, landing pages, and online advertising formats.
• Collaborative & Agile Mindset: Excellent relationship-building skills, demonstrated ability to collaborate effectively within cross-functional teams, and experience working within an agile development environment.
• Attention to Detail: Exceptional eye for detail, ensuring accuracy, visual consistency, and brand alignment across all design deliverables.

Preferred Skills:

• Data-Driven Design: Ability to interpret campaign data and user feedback to inform design decisions and optimize creative outputs for better performance.
• Design Systems: Experience contributing to or maintaining design systems to ensure brand consistency and streamline design workflows.
• Financial Services/Insurance Industry Experience: Familiarity with the unique design considerations, regulatory landscapes, and marketing nuances of the financial services or insurance sectors.
• Print Design Expertise: Experience with the technical requirements and best practices for designing print collateral and direct mail pieces.

📝 Enhancement Note: The requirement for a Bachelor's degree and 4+ years of experience and the specific software proficiencies (Adobe Creative Cloud, Figma) align with mid-level design roles. The emphasis on UX/UI, data-driven decision-making, and familiarity with marketing channels suggests this role is integral to executing GTM strategies rather than purely conceptual design work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Design Versatility: Showcase a range of projects highlighting expertise across both digital (web, email, social) and print media, proving adaptability to different campaign needs.
• Highlight UX/UI Integration: Include case studies or project examples that clearly articulate the application of UX/UI principles, user research, wireframing, and prototyping in delivering user-centered solutions.
• Showcase Campaign Impact: Present projects that illustrate how your design contributions directly supported campaign objectives, such as lead generation, conversion rates, or brand engagement, ideally with quantifiable results.
• Illustrate Brand Adherence & System Thinking: Provide examples demonstrating your ability to maintain brand consistency, apply design systems effectively, and ensure visual unity across multiple touchpoints.

Process Documentation:

• Workflow Design and Optimization: Be prepared to discuss your process for approaching design projects, from initial brief interpretation and concept development to final asset delivery, including how you optimize workflows for efficiency.
• Collaboration and Feedback Integration: Detail how you incorporate feedback from stakeholders, copywriters, developers, and compliance teams into your design process, demonstrating a collaborative and iterative approach.
• Measurement and Performance Analysis: Be ready to speak to how you use data and analytics to inform design choices, measure the effectiveness of your creative work, and iterate on designs for improved performance.

📝 Enhancement Note: The emphasis on a portfolio showcasing campaign impact, UX/UI integration, and brand adherence, along with the expectation to discuss workflow optimization and data-driven design, strongly indicates this role requires a designer who understands the operational impact of their creative output within marketing campaigns. This is crucial for GTM success.

💵 Compensation & Benefits

Salary Range:

• Salaried (Employee): $25.00 - $30.00 CAD per hour
• Incorporated Business Rate: $32.00 - $36.00 CAD per hour
• Estimated Annual Salary (Full-Time, Employee): Approximately $48,750 - $58,500 CAD (based on 37.5 hours/week)
• Estimated Annual Salary (Full-Time, Incorporated): Approximately $62,400 - $70,200 CAD (based on 37.5 hours/week)

📝 Enhancement Note: The salary range provided is for hourly contract work. The "Salaried" option likely refers to an employee contract rate, while the "Incorporated Business Rate" is for contractors operating through their own company. The range of $25-$36 per hour is within the typical market rate for a mid-level Digital Designer with UX/UI skills in the Waterloo, ON region, especially for contract roles. The estimate for annual salary assumes a standard full-time work year.

Benefits

• Contract Duration: 12-month contract with a strong potential for permanent employment, offering job security and long-term career prospects.
• Full-Time Hours: Positioned as a full-time role, guaranteeing 37.50 hours of work per week.
• Hybrid Work Model: Offers a balanced work environment with remote flexibility on Mondays and Fridays, combined with in-office collaboration on Tuesdays, Wednesdays, and Thursdays.
• Professional Development: Potential for permanent employment implies access to company-sponsored training, workshops, and skill development opportunities relevant to design and marketing operations.
• Networking Opportunities: Working within an established insurance industry environment provides opportunities to build a professional network within a stable sector.

Working Hours:

• Standard full-time commitment of 37.50 hours per week, with a hybrid schedule balancing remote and in-office days.

📝 Enhancement Note: The benefits listed are typical for contract roles with potential for permanent conversion, emphasizing flexibility and career progression. The hybrid model is a significant perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance. This industry is characterized by a need for trust, reliability, regulatory compliance, and clear communication, all of which heavily influence design and marketing approaches.

Company Size: Not explicitly stated, but Recrute Action is an agency, and the role is for a client within the insurance sector. The client's size would influence the scale of campaigns and the pace of work.

Founded: Recrute Action was founded with a mission to provide recruitment services through quality support and a personalized approach. The client company's founding date would provide historical context for its market position and evolution.

Team Structure:

• Cross-functional Collaboration: The designer will work closely with marketing strategists, copywriters, product specialists, developers, and compliance officers, indicating a highly collaborative environment.
• Agile Environment: Participation in agile ceremonies (stand-ups, sprint planning, retrospectives) suggests a team that values iterative development, flexibility, and continuous improvement.
• Reporting: While not explicitly stated, design roles in marketing teams typically report to a Marketing Manager, Creative Director, or similar lead, with direct collaboration across various departments.

Methodology:

• Human-Centered Design: A core methodology that prioritizes understanding user needs and behaviors to inform design decisions, ensuring intuitive and effective experiences.
• Agile Development: Embracing agile principles for project management and execution, allowing for rapid iteration, flexibility, and continuous feedback incorporation.
• Data-Informed Creativity: Utilizing campaign performance data and user insights to guide creative strategy, optimize design elements, and measure the impact of marketing efforts.

Company Website: www.recruteaction.com (for the recruitment agency)

📝 Enhancement Note: The context of the insurance industry implies a need for design that is both visually appealing and highly compliant, requiring meticulous attention to detail and a strong understanding of regulatory frameworks. The agile methodology suggests a fast-paced, collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Digital Designer with a strong emphasis on UX/UI and campaign execution. It sits at the intersection of creative design and marketing operations, requiring an understanding of how design impacts business goals.

Reporting Structure: Typically, a Digital Designer in such a role would report to a Marketing Manager, Creative Lead, or potentially a Marketing Operations Manager if the team structure leans heavily into operational efficiency. Collaboration will be broad, extending to product teams, development, and compliance.

Operations Impact: The designer's work directly influences lead generation, customer retention, and brand perception. By creating compelling and user-friendly campaign assets, they contribute significantly to the effectiveness of marketing operations and overall Go-To-Market strategies. Accurate and compliant designs also mitigate business risks.

Growth Opportunities:

• Permanent Conversion: The primary growth opportunity is the potential conversion to a permanent employee, offering greater stability, benefits, and access to internal career paths.
• Skill Specialization: Opportunities to deepen expertise in UX/UI design, specifically within the insurance or financial services sector, becoming a subject matter expert.
• Project Leadership: As experience grows, the designer may take on more complex projects, lead design aspects of larger campaigns, or contribute more significantly to strategic design initiatives.
• Cross-functional Exposure: Continued work in an agile team provides exposure to various aspects of product development and marketing operations, broadening understanding of the full GTM lifecycle.

📝 Enhancement Note: The role offers a clear pathway for growth from a contract position to a permanent one, with opportunities to specialize in a high-demand industry and gain exposure to broader GTM operations.

🌐 Work Environment

Office Type: Hybrid work model, with 3 days on-site per week (Tuesday-Thursday) and 2 days remote (Monday-Friday). This suggests a modern office setup designed for collaboration.

Office Location(s): Waterloo, ON, Canada. This location is known for its strong tech and innovation hub, offering a vibrant professional community.

Workspace Context:

• Collaborative Spaces: On-site days likely involve working in shared office spaces, meeting rooms, and potentially design labs or studios conducive to team discussions and brainstorming.
• Technology Access: Employees will have access to necessary design software, hardware, and potentially internal systems required for campaign execution and collaboration.
• Team Interaction: The hybrid model is designed to facilitate in-person collaboration, team building, and knowledge sharing on designated office days, while providing flexibility for focused work remotely.

Work Schedule:

• Full-time, 37.50 hours per week. The hybrid schedule offers a structured approach to balancing remote and in-office work, promoting productivity and work-life integration.

📝 Enhancement Note: The hybrid model is a key feature, indicating an employer that values work-life balance and recognizes the benefits of both in-person collaboration and remote flexibility. This is increasingly standard for design and operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio by Recrute Action, potentially with AI assistance for keyword matching.
• Hiring Manager Interview: A discussion focused on design experience, portfolio review, understanding of UX/UI principles, and ability to work in an agile/hybrid environment.
• Design Challenge/Portfolio Presentation: Candidates may be asked to present a portfolio case study, walk through specific projects, or complete a small design exercise to assess practical skills, problem-solving abilities, and communication style.
• Team/Stakeholder Interviews: Interviews with key collaborators (e.g., marketing, product) to assess cultural fit, communication skills, and ability to integrate into the team.
• Final Interview: Potentially with senior leadership to discuss long-term fit and career aspirations.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your skills in UX/UI, digital marketing campaigns, and brand consistency, especially those relevant to the insurance industry if possible.
• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process, the solutions implemented, and the measurable outcomes or impact.
• Highlight Process: Demonstrate your understanding of user-centered design, agile methodologies, and how you incorporate feedback and data.
• Showcase Tools: Explicitly mention and demonstrate proficiency with required tools like Adobe Creative Cloud and Figma.
• Be Prepared for Questions: Anticipate questions about your design choices, problem-solving approach, and how you handle challenges or conflicting feedback.

Challenge Preparation:

• Understand the Context: If a design challenge is given, ensure you fully grasp the brief, target audience, and campaign objectives.
• Focus on Process: Even for a short challenge, outline your thought process, key decisions, and how you would iterate based on feedback or data.
• Time Management: Practice completing design tasks within realistic time constraints, a crucial skill in fast-paced marketing environments.
• Presentation Skills: Be ready to clearly and concisely present your work and rationale, tailoring your explanation to the audience.

📝 Enhancement Note: The emphasis on portfolio presentation, design challenges, and understanding of agile collaboration highlights the practical, results-oriented nature of this role within a marketing operations context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop, Illustrator, and InDesign for creating and editing visual assets.
• Adobe XD / Figma: Critical for wireframing, prototyping, user flow creation, and collaborative design, with a preference for Figma's modern collaborative features.
• Prototyping Tools: Experience with any industry-standard prototyping software to create interactive mockups for user testing and stakeholder review.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Familiarity with how to interpret basic web analytics to understand user behavior and campaign performance, informing design optimizations.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding of how designs are implemented within these platforms for email and landing page campaigns.
• Data Visualization Tools (e.g., Tableau, Power BI): While not explicitly required, familiarity with how data is presented can help in designing more effective dashboards and reports.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Basic understanding of CRM systems, particularly how customer data might influence campaign targeting and design personalization.
• Project Management Tools (e.g., Jira, Asana, Trello): Experience using these tools for task management, sprint tracking, and team collaboration within an agile framework.

📝 Enhancement Note: The core requirements are for design software. However, understanding how designs integrate with marketing automation, CRM, and project management tools is vital for this role's operational effectiveness.

👥 Team Culture & Values

Operations Values:

• Design Excellence & Brand Integrity: A commitment to producing high-quality, visually appealing designs that consistently uphold and strengthen the company's brand identity.
• User-Centricity: A deep-seated belief in designing for the user, ensuring that all creative outputs are intuitive, accessible, and meet user needs effectively.
• Collaboration & Communication: Valuing open communication, teamwork, and the ability to work harmoniously with diverse cross-functional teams to achieve shared goals.
• Agility & Adaptability: Embracing a flexible and iterative approach to design, being able to adapt quickly to changing project requirements, feedback, and market dynamics.
• Data-Driven Improvement: A mindset focused on using insights from data and user feedback to continuously refine and enhance creative strategies and outputs.

Collaboration Style:

• Integrated Teamwork: Working seamlessly within an agile team, participating actively in all ceremonies and contributing to collective problem-solving and decision-making.
• Cross-Functional Partnership: Building strong working relationships with marketing, product, development, and compliance teams, fostering a spirit of mutual respect and shared objectives.
• Constructive Feedback: A culture that encourages open, honest, and constructive feedback exchange to drive continuous improvement in design quality and campaign effectiveness.
• Proactive Engagement: A proactive approach to seeking information, identifying potential issues, and contributing ideas to enhance campaign strategies and user experiences.

📝 Enhancement Note: The emphasis on user-centricity, collaboration, and data-driven improvement aligns with modern marketing operations and design team values, aiming for efficient, effective, and user-focused outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Regulatory Constraints: In the insurance industry, designs must be both engaging and strictly compliant with complex regulations, requiring careful navigation.
• Rapid Iteration in Agile: Adapting quickly to frequent feedback and changes within agile sprints while maintaining design quality and coherence.
• Multi-Channel Consistency: Ensuring a unified brand message and user experience across a wide array of digital and print channels, each with unique technical requirements.
• Translating Complex Data into Simple Designs: Effectively communicating technical or financial information through clear, accessible, and visually appealing design assets.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Deepening expertise in specialized UX/UI areas such as user research methodologies, information architecture, or advanced prototyping.
• Industry-Specific Design: Gaining in-depth knowledge of design best practices and challenges specific to the insurance and financial services sectors.
• Marketing Technology Integration: Learning how design assets are implemented and tracked within various marketing automation and CRM platforms.
• Agile Project Management: Further developing skills in agile methodologies, potentially leading design aspects of sprints or contributing to process improvements.

📝 Enhancement Note: The challenges presented are typical for designers working in regulated industries and agile environments, offering valuable learning experiences that contribute to professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a user-centered design for a new marketing campaign, from brief to final asset." (Focus on human-centered design, UX/UI principles, and collaboration.)
• "How do you ensure brand consistency and regulatory compliance across multiple digital and print marketing channels?" (Highlight attention to detail, brand guidelines, and working with compliance.)

Company & Culture Questions:

• "What do you know about the insurance industry and its unique design considerations?" (Research the industry's need for trust, clarity, and compliance.)
• "How do you approach collaboration within an agile team, especially when working with non-designers like developers or copywriters?" (Emphasize communication, feedback, and shared goals.)

Portfolio Presentation Strategy:

• Select Strongest, Most Relevant Work: Prioritize projects demonstrating UX/UI, campaign design, and brand adherence.
• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (with rationale), and the outcome. Use visuals effectively.
• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved conversion, higher engagement).
• Showcase Process: Be ready to discuss your workflow, tools used (especially Adobe CC and Figma), and how you collaborate and handle feedback.
• Tailor to the Role: Emphasize aspects of your work that align with the responsibilities and requirements of this specific Digital Marketing Designer role.

📝 Enhancement Note: The interview questions are designed to assess not only design skills but also process understanding, collaboration capabilities, and business acumen, crucial for success in a marketing operations-adjacent role.

📌 Application Steps

To apply for this operations-focused design position:

• Submit Your Application: Complete the application through the provided link on www.recruteaction.zohorecruit.com.
• Portfolio Customization: Curate your online portfolio or PDF to prominently feature projects that best align with UX/UI design, digital marketing campaign execution, and brand consistency. Highlight at least one case study demonstrating how your design contributed to measurable campaign success.
• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Cloud, Figma, UX/UI principles, and working in agile environments. Use keywords from the job description, such as "user-centered design," "campaign objectives," and "cross-functional collaboration."
• Interview Preparation: Practice presenting your portfolio, focusing on telling a clear story for each project. Be ready to discuss your design process, how you handle feedback, and your understanding of the insurance industry's unique design needs.
• Company Research: Familiarize yourself with Recrute Action's services and understand the general landscape of the insurance industry in Canada. This will help you tailor your responses and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.