Manager of Influencer Marketing

Note: We are hiring for one of our clients who is leader in personal care products.

Job Title: Influencer Marketing Manager

Location: Kolkata

About the Job

Our client is looking for a creative and data-driven Influencer Marketing Manager to build, scale, and manage our influencer ecosystem. The ideal candidate comes from a D2C or beauty brand background and understands how to turn creators into long-term brand advocates.

Key Responsibilities

• Plan and execute influencer marketing campaigns across Instagram, YouTube, and emerging platforms.
• Identify, onboard, and manage influencers (nano to macro).
• Build strong relationships with creators, agencies, and talent managers.
• Negotiate commercials, contracts, and deliverables.
• Track campaign performance (reach, engagement, ROI, conversions).
• Manage influencer seeding, PR kits, and gifting campaigns.
• Work closely with content, performance marketing, and brand teams.
• Stay updated with social media trends and new creator formats.

Requirements

• 2–5 years of experience in influencer marketing (preferably in D2C / Beauty / Lifestyle brands).
• Strong network of influencers and agencies.
• Hands-on experience with Instagram, YouTube, and short-form platforms.
• Excellent communication and negotiation skills.
• Understanding of metrics, UTM links, affiliate models, and ROI.
• Ability to manage multiple campaigns simultaneously.

Good to Have

• Experience with creator marketplaces/tools (Winkl, OPA, Qoruz, etc.).
• Knowledge of paid collaborations and barter campaigns.
• Passion for beauty, skincare, wellness, or fashion.

Why Join Our client?

• Work with a fast-growing D2C brand.
• High ownership role with direct impact on brand growth.
• Opportunity to shape the creator strategy from scratch.
• Young, collaborative, and creative team culture.