Roles & Responsibilities: 1. Revenue & Target Management

 Develop and execute regional sales strategies to meet or exceed monthly, quarterly, and annual targets.

 Track both primary sales (to distributors) and secondary sales (from distributors to retailers).

 Manage regional budgets and analyze financial indicators to ensure profitability 2. Distributor & Channel Management

 Appoint, evaluate, and manage relationships with regional distributors and logistics partners.

 Ensure optimal inventory levels and prevent out-of-stock or overstock situations.

 Negotiate commercial contracts and payment terms with major retailers, HORECA (Hotels, Restaurants, Cafes), and institutional client. 3. Team Leadership & Coaching

 Lead, motivate, and mentor a team of Area Sales Managers (ASMs), Sales Officers, and on-ground representatives.

 Conduct regular performance reviews, set Key Performance Indicators (KPIs), and design training programs. 4. Market Execution & Merchandising

 Drive in-store visibility, brand positioning, and planogram compliance.

 Plan and execute regional trade schemes, consumer promotions, and launch strategies for new beverage products.

 Monitor competitor pricing, marketing tactics, and market trends to identify new opportunities. 5. Compliance & Operations

 Ensure sales practices and distribution operations align with state and local regulations (e.g., local excise and beverage licenses).

 Coordinate with supply chain, marketing, and operations teams to guarantee smooth delivery and customer satisfaction.

experience20

A client of Randstad India