Role Title: Senior Manager – Research & Insights Location: Tiruppur, Tamil Nadu Experience: 8–12+ years

Department: Brand Marketing Reports To: Chief Marketing Officer Employment Type: Full-time

Role Objective

Drive strategic consumer understanding and evidence-based decisions for Ramraj Cotton’s product, brand, and channel strategies. You will lead primary & secondary research, translate complex data into clear business insights, and partner across marketing, product, retail & e-commerce teams to inform strategy, improve execution, and fuel growth.

Core Responsibilities

1. Research Strategy & Planning

• Define research goals and business questions tied to brand, category, product, and customer experience priorities.
• Develop research frameworks and learning roadmaps that guide strategic decisions.
• Integrate syndicated, internal, and custom research insights into holistic perspectives on consumer and market trends.

2. End-to-End Research Execution

• Design and execute primary research (qualitative & quantitative): IDIs, FGDs, concept tests, segmentation, usage & attitude studies, pricing research, and shopper research.
• Lead secondary research: industry reports, syndicated data, competitor intelligence, and trend analyses.
• Build research instruments (screeners, discussion guides, questionnaires), define sampling plans, and manage execution.

3. Insight Generation & Synthesis

• Analyse data using statistical tools and qualitative frameworks; extract insights with business relevance.
• Translate findings into concise, compelling narratives with actionable recommendations.
• Create dashboards or insight trackers that support ongoing monitoring and decision-making.

4. Stakeholder & Agency Management

• Collaborate with cross-functional partners (marketing, retail, product, e-commerce, sales) to embed insights into planning and execution.
• Brief and manage external research partners/agencies; align them to quality standards and deliverables.
• Present insights at leadership meetings, influencing strategic direction and investment decisions.

5. Digital & Competitive Intelligence

• Monitor category and market trends, competitor movements, consumer behavior shifts, and digital engagement metrics.
• Derive insights from digital analytics (social listening, web analytics, digital campaign performance) to influence channel and communication strategies.

6. Capability Building

• Evangelize research and insight literacy across the organization.

Requirements

• 6–12+ years in market research/consumer insights/analytics/strategic research.
• Strong preference for candidates with backgrounds in:
• Research agencies (e.g., Kantar, Ipsos, Millward Brown, Nielsen local field/insights firms)
• Brand/consumer-focused market research roles (FMCG, retail, lifestyle)
• Demonstrated experience in both quantitative and qualitative methods.

Research & Analytical Expertise

• Expertise in designing and interpreting:
• Quant studies (segmentation, U&A, concept & ad testing, tracking, etc.)
• Qual studies (moderation, ethnography, deep dives, synthesis)
• Strong analytical reasoning—synthesize syndicated and custom data into strategic insight.

Soft Skills

• Strategic mindset with high commercial awareness.
• Collaboration, curiosity, and ability to work in fast-paced environments.
• Comfort managing multiple complex research initiatives simultaneously.