Senior Associate - Marketing

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

Skills

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Respond effectively to the diverse perspectives, needs, and feelings of others.
• Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems.
• Use critical thinking to break down complex concepts.
• Understand the broader objectives of your project or role and how your work fits into the overall strategy.
• Develop a deeper understanding of the business context and how it is changing.
• Use reflection to develop self awareness, enhance strengths and address development areas.
• Interpret data to inform insights and recommendations.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

About Clients And Markets

The Clients and Markets team is dedicated to enabling business growth by developing strategic initiatives that contribute to the Firm’s go-to market strategy and enhance market presence. They specialise in crafting and implementing innovative campaigns that highlight the firm's unique value propositions, ensuring robust engagement with target audiences. By analysing market trends and client feedback, the team positions the firm advantageously within competitive landscapes. They collaborate closely with partners, equipping them with the insights and tools necessary to strengthen client relationships and optimise engagement strategies. Ultimately, this team acts as a catalyst for growth, driving success through exceptional client experiences and strategic market positioning.

About The Role

Our Marketing Senior Consultants will use their strong foundations in campaign delivery, performance analysis, and cross-channel execution to support Marketing Managers in the delivery of C&M marketing programs and campaigns.

In our Clients & Markets team, your impact will be seen by:

Campaign Development

• Working with various Marketing Managers to provide integrated, end-to-end campaign development from strategy through to execution to help achieve marketing objectives
• Executing on go-to-market approach that best meets the marketing program goals, leveraging best practice principles

Program Coordination & Execution

• Coordinating and executing marketing programs and projects to meet agreed deadlines, on budgets and with clear metrics.
• Agility and flexibility to manage activity across multiple streams

Agency & Supplier Management

• Briefing and project managing internal and external agencies and suppliers – research, communications, paid media and advertising, copywriting, web, design, social media, events, podcasts, publishers etc.

Event & Content Management

• Delivering activations at events and conferences; content curation; multi-channel campaigns and post-implementation reporting

Stakeholder & Relationship Management

• Coordinating key internal and external stakeholders, relationships and partnerships.

Content Development

• Supporting the development and curation of content for owned, internal and external channels including website, media, eDMs, social and digital platforms and internal microsite(s)

Performance Analysis & Strategy

• Evaluating the success of overall programs and projects (digital or otherwise) through the analysis of various data points to present actionable insights and inform future marketing strategy, operations and tactics

Communication

• Supporting on internal and external communications for campaign awareness and engagement activities with key stakeholder groups within the firm.

Process Improvement & Optimisation

• Evolving, enhancing and optimising marketing best practices to deliver a superior client experience and create operating efficiencies
• Champion the use of Salesforce as a CRM tool
• Embrace agility and be responsive to support evolving needs of PwC and market dynamics
• Ensure all brand, risk & legal compliance is adhered to

About You

• Formal qualifications in marketing or communications.
• Strong stakeholder relationship skills, including the ability to take direction from multiple Campaign Leads, and proactively manage timelines and deliverables across commitments
• Understanding of and experience in delivering integrated traditional and digital marketing campaigns
• Strong digital knowledge and skills across marketing-related platforms, ideally Salesforce, Salesforce Marketing Cloud and CMS platforms.
• Ability to drive and own key aspects of campaigns, bringing fresh perspectives and innovative thinking to the team.
• A strong, data-driven project manager, who is highly collaborative, builds relationships, wit h the ability to manage multiple programs of work.
• High attention to detail, strong written and verbal communication skills, and commitment to continuous learning and development to contribute to the firm’s best practice marketing.
• Experience and curiosity to leverage AI to drive campaign performance, uncover insights, and bring innovative approaches to our work.
• Strong project management experience, including budget management
• Highly analytical and commercially minded with an ability to connect the dots

About PwC

At PwC, we are a human-led, tech-powered community of solvers. We approach problems with curiosity, collaboration and willingness to challenge the status quo to develop innovative solutions in partnership with Australian businesses and not-for-profits. Together, we strive to make a positive impact and drive meaningful change. That’s where our people come in. Whether you’re just beginning your career or have plenty of experience under your belt, we believe your unique perspective can help us to deliver valued insights that make a real impact. Here, you’ll be surrounded by peers who have your back and leaders who support you, in an environment that encourages continuous learning and growth.

Your Benefits

• Flexible working arrangements for how, where and when you work, ensuring you thrive while delivering top results for your team and clients. Given the important role the C&M function plays in enabling stakeholders across the firm, there is a preference that C&M team members work from the office more than they work from home, in line with their standard working hours
• More opportunities to connect with loved ones, with the ability to work up to four weeks from anywhere in Australia and select international locations
• Health and lifestyle perks like a wellness credit and discounted memberships
• Gender inclusive 26 weeks paid parental leave
• World-class development opportunities to accelerate your career
• Strong mentors, meaningful work and plenty of networking opportunities
• Dress for your day so you can feel confident and comfortable for whatever your day has in store for you

Our commitment to diversity and inclusion

We empower our people to use their creativity, authenticity, and human differences to be champions of change and challenge our thinking. At PwC, we understand that diverse perspectives are necessary for solving complex problems. We believe that for diversity to truly flourish, it must be nurtured in an inclusive environment. That's why we are committed to fostering a workplace where everyone feels valued to thrive. PwC is committed to making our recruitment processes inclusive, so if you need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.