Senior Brand Manager

Protein Candy | Remote, Ontario | Reports to: VP Marketing

Lead brand strategy and drive growth for a disruptive, fast-scaling CPG brand redefining the candy category The Role

We're looking for a Senior Brand Manager with a proven track record of building iconic consumer brands who is consumer-insight-obsessed and ready to take Protein Candy to the next level.

You'll act as a business leader and general manager for the brand, owning brand strategy, D2C revenue growth, product innovation, marketing budgets, and team leadership. You'll be the connective tissue across Sales, Finance, Operations, and agency partners, translating business objectives into clear strategies and driving flawless execution.

You'll shape the growth plan, set the brand calendar, lead product launches, manage the marketing P&L, and lead a high-performing team across E-commerce, Lifecycle, Customer Experience, and Creative Production.

About Us

Headquartered in London, Ontario, Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year. Each bag packs 14g of protein and only 4g of sugar to help customers #SnackStrong.

What You'll Own

• Brand Strategy & Consistency: Own and evolve brand strategy, ensuring all customer touchpoints—packaging, digital, retail, campaigns, and site—reinforce a consistent, premium, differentiated brand experience aligned to business objectives and driving retail velocity.
• Team Leadership & Accountability: Lead the Brand Experience team (E-commerce, Lifecycle, CX, Creative), setting clear priorities, managing capacity, coaching team members, and driving accountability for performance and execution. You will also coach peers to support the growth of Protein Candy’s sister brand, Pulp & Press.
• D2C Revenue Growth & Performance: Drive D2C revenue targets through optimized traffic, conversion, and LTV strategy. Hold agency partners accountable for marketplace, paid media, and site performance.
• Innovation & Product Launch Excellence:

Lead product innovation from concept to launch with full cross-functional readiness. Ensure all innovations and improvements launch on time, on budget, and aligned to brand strategy. Act as the voice of the consumer in planning.

• Budget Ownership & Investment Performance:
• Own the brand marketing budget. Review performance with Finance, reallocate based on ROI, and partner with leadership to propose and justify annual and quarterly budget plans.
• B2B Marketing Partnership:

Partner with B2B to develop tactical plans for tradeshows, business development and retail marketing that align with their budget, strategy, and objectives.

• Cross-Functional Collaboration: Set the brand calendar and get hands-on with execution. Work with cross-functional teams to plan and ensure plans are well communicated and understood. Successfully set and ensure delivery of monthly and annual shipment and consumption analysis in partnership with the retail team.

You're the Right Fit If You:

• Have 7+ years of brand management experience, with a strong preference for traditional CPG. Additional experience in modern D2C environments is a plus.
• Have led teams and know how to coach, develop, and hold people accountable while creating a culture of excellence.
• Are a strategic thinker with the ability to translate business objectives into clear strategies that balance long-term brand building with short-term revenue performance.
• Excel with P&L ownership and act with financial rigour—you understand marketing's business impact and can justify every dollar spent.
• Are highly organized with exceptional prioritization skills and can manage multiple projects simultaneously without dropping the ball.
• Are consumer-centric and insight-driven. You use data, research, and market trends to inform decisions and act as the voice of the consumer.
• Are a strong cross-functional collaborator with excellent executive communication skills.
• Hold a high bar for brand consistency and have strong creative judgment.
• Are adaptable with strong execution instincts—you ship fast, learn, and improve. You thrive under pressure and can lead through ambiguity.
• Have a can-do attitude and will roll up your sleeves to do what's needed for the team.

Nice to Haves

Multi-brand experience

• Health/wellness/CPG background
• Startup or high-growth environment experience
• eCo