Performance marketing manager (Digital marketing)

Role Overview:

We are seeking a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns for lead generation and brand growth. The role focuses on improving conversions, reducing CPL, and delivering strong ROI through data-driven strategies.

Experience: 3 5 Years

Key Responsibilities:

• Plan and execute paid campaigns across Facebook, Instagram, YouTube, Threads, and LinkedIn for lead generation and brand visibility.
• Optimize campaign performance to reduce CPL and improve conversion rates.
• Conduct A/B testing, audience segmentation, and platform-specific strategy enhancements.
• Collaborate with creative and content teams to develop high-impact ad creatives.
• Track, analyze, and report campaign performance using Meta Ads Manager, YouTube Studio, and LinkedIn Analytics.

Required Qualifications & Skills:

• 3 4 years of experience in digital marketing, preferably in overseas education or a service-based industry.
• Strong hands-on experience with Meta, YouTube, and LinkedIn Ads platforms.
• Proven ability to manage budgets, optimize KPIs, and deliver ROI-driven results.
• Data-driven mindset with strong analytical and communication skills.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.