Digital Product Growth Marketer

About Role: PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of things – digital and content marketing. As a digital marketing specialist, your primary objective would be to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to the success of the business and will involve creating successful campaigns on multiple social media channels.

Additionally, you will work with team members on handling Google Adwords and other paid channels, working on the segment marketing and helping to create and test ad copy, making landing page optimisation, sketching out the leads plan for future campaigns, and ultimately generating campaign insights.

You are someone who takes initiative, learns quickly, and iterates effectively to thrive in a fast-paced environment. We have built a solid foundation in terms of web and social media presence, and content marketing. You will amplify the impact of these efforts and create innovative strategies to strengthen our marketing capabilities.

Role and Responsibilities

• Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns

• Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines

• Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions

• Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)

• Manage third party listings and company profile across business directories 

• Manage Agile CRM for campaigns and lead tracking

• Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

Qualification and Requirements

• 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS)
• Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage)
• Demonstrable experience with email marketing, lead generation and SEM
•  Understanding of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics
• Familiarity with web design and WordPress
• Having your own blog/website is a huge plus

Perks:

• An environment where each employee is celebrated. 

• A one-time home office setup allowance, monthly allowances for internet bills, child care allowance for new mothers/single parents.

• Half-yearly performance appraisals

• Flexible working hours

• Competitive salary