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Digital Marketer (Social Media Marketing + SEO) (Bengaluru)

PromptCloud
Full Timejunior
INPosted 20 days ago

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Job Description

Role Overview:

You are applying for the position of Digital Product Growth Marketer at PromptCloud. As a self-driven digital marketer, you will focus on driving marketing-generated leads and web signups through demand generation. Your role will involve creating successful campaigns on various social media channels and working on Google Adwords and other paid channels. Additionally, you will be responsible for segment marketing, creating and testing ad copy, optimizing landing pages, and planning leads for future campaigns.

Key Responsibilities:

  • Manage and improve inbound leads across digital channels, focusing on retargeting and drip email campaigns for better conversion
  • Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines
  • Set up campaigns for success with optimal targeting and optimization to achieve monthly signup and lead targets for each product line
  • Analyze campaign data to draw meaningful insights and identify opportunities for improving campaign ROI, focusing on key metrics such as CPL, CTR, and Form Fills
  • Manage third party listings and company profiles across business directories
  • Utilize Agile CRM for campaigns and lead tracking
  • Support team members on digital marketing initiatives including SEO, webpage development, and short-form content development

Qualifications and Requirements:

  • 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS
  • Understanding of digital paid media strategies including Google Search & Display, Paid Social (LinkedIn, Facebook, Twitter), with knowledge of Quora and Reddit being an advantage
  • Demonstrable experience in email marketing, lead generation, and SEM
  • Proficiency in analytics tools and ability to set up tracking/reporting mechanisms for capturing key metrics
  • Familiarity with web design and WordPress
  • Having your own blog/website is considered a significant advantage

This job offers various perks such as an environment that celebrates each employee, a one-time home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents. Additionally, you can benefit from half-yearly performance appraisals, adaptable working hours, and a competitive salary. Role Overview:

You are applying for the position of Digital Product Growth Marketer at PromptCloud. As a self-driven digital marketer, you will focus on driving marketing-generated leads and web signups through demand generation. Your role will involve creating successful campaigns on various social media channels and working on Google Adwords and other paid channels. Additionally, you will be responsible for segment marketing, creating and testing ad copy, optimizing landing pages, and planning leads for future campaigns.

Key Responsibilities:

  • Manage and improve inbound leads across digital channels, focusing on retargeting and drip email campaigns for better conversion
  • Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines
  • Set up campaigns for success with optimal targeting and optimization to achieve monthly signup and lead targets for each product line
  • Analyze campaign data to draw meaningful insights and identify opportunities for improving campaign ROI, focusing on key metrics such as CPL, CTR, and Form Fills
  • Manage third party listings and company profiles across business directories
  • Utilize Agile CRM for campaigns and lead tracking
  • Support team members on digital marketing initiatives including SEO, webpage development, and short-form content development

Qualifications and Requirements:

  • 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS
  • Understanding of digital paid media strategies including Google Search & Display, Paid Social (LinkedIn, Facebook, Twitter), with knowledge of Quora and Reddit being an advantage
  • Demonstrable experience in email marketing, lead generation, and SEM
  • Proficiency in analytics tools and ability to set up tracking/reporting mechanisms for capturing key metrics
  • Familiarity with web design and WordPress
  • Having your own blog/website is considered a significant advantage

This job offers various perks such as an environment that celebrates each employee, a one-time home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents. Additionally, you can benefit from half-yearly performance appraisals, adaptable working hours, and a competitive salary.

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