Job Description
Area Manager - Company Restaurants
Reports to: Director of Company Operations
Position Summary The Area Manager is responsible for the
overall performance of multiple company-owned restaurants
within an assigned geographic area. This role drives
sales, profitability, operational excellence, and people development
while ensuring consistent execution of brand standards and guest experience. The Area Manager acts as the
primary leader and coach
for General Managers and their leadership teams.
Key Responsibilities
Operational Leadership
- Oversee daily operations of
6–12 company-owned restaurants
- Ensure consistent execution of brand standards, operating procedures, and food safety
- Conduct regular restaurant visits focused on:
- Guest experience
- Food quality and speed of service
- Cleanliness and safety
- Lead corrective action plans for underperforming locations
Financial Performance
- Own area-level P&L performance
- Drive results across key controllables:
- Sales growth
- Labor productivity
- Food and paper cost
- Repair & maintenance expense
- Review weekly KPIs and monthly financials with GMs
- Develop and execute action plans to close performance gaps
People Development & Talent Management
- Recruit, develop, and retain high-performing General Managers
- Coach GMs on leadership, execution, and business acumen
- Lead performance management, succession planning, and bench development
- Ensure training and certification standards are met at all levels
· Partner with Director of Company Operations on:
o GM hiring and termination decisions o Compensation recommendations
Culture & Engagement
- Model company values and leadership behaviors
- Drive accountability, engagement, and ownership at the restaurant level
- Build a culture focused on guest satisfaction and results
- Address performance or conduct issues consistently and fairly
Compliance & Risk Management
- Ensure compliance with:
- Food safety and sanitation standards
- Labor laws and company policies
- Health department and brand audit requirements
- Manage incident reporting and follow-up
- Minimize operational and legal risk across the area
Execution of Initiatives
- Lead execution of:
- New menu items
- Marketing promotions
- Technology rollouts
- Process improvements
- Serve as a communication bridge between corporate teams and restaurants
- Provide feedback from the field to support continuous improvement
Decision-Making & Authority
· Partner with the Director of Company Operations on:
o Major repairs (over $500)
o Local marketing initiatives
Field Leadership Expectations
· Be a visible, hands-on leader in restaurants
· Balance coaching with accountability during store visits
· Set clear expectations and follow through consistently
· Lead by example during peak periods and critical moments
Key Performance Indicators (KPIs)
- Same-store sales growth
- Area-level profitability
- Labor and food cost targets
- Guest satisfaction scores
- Health department and audit results
- GM retention and bench strength
- Execution scorecards and initiative completion
Qualifications
- 5–10+ years of QSR or fast-casual restaurant experience
- Proven multi-unit management experience
- Strong financial and P&L management skills
- Demonstrated ability to coach and develop leaders
- Excellent organizational, communication, and problem-solving skills
- Willingness to travel extensively within assigned area (70–80%)
Preferred Experience
- Managing 6+ company-owned restaurants
- High-volume or high-growth QSR brands
- Turnaround and performance improvement environments
- Experience working with cross-functional corporate teams
Why This Role Matters The Area Manager is the
single most influential role
in driving restaurant-level performance and culture. Strong Area Managers deliver consistent execution, develop future leaders, and protect brand integrity.
About PrimoHoagies Franchising, Inc.
PrimoHoagies Franchising, Inc.
franchising.primohoagies.com
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