Assistant Professor - Digital marketing
Presidency University BangaloreFull Timemid
INPosted 18 days ago
Job Description
As a Digital Marketing Instructor, your role will involve:
- **Teaching & Instruction**:
- Designing and delivering undergraduate and graduate courses in Digital Marketing, SEO/SEM, Social Media Management, Web Analytics, and Content Strategy.
- Incorporating emerging trends such as AI in Marketing, Influencer Marketing, and OTT Advertising into the curriculum.
- Utilizing diverse pedagogical methods, including case studies, live projects, and digital simulations.
- **Research & Scholarship**:
- Conducting original research in digital marketing or related domains.
- Publishing findings in high-quality, peer-reviewed, or UGC-listed journals.
- Participating in academic conferences and seminars to stay at the forefront of the discipline.
- **Student Mentorship**:
- Advising students on academic progress and career pathways in the digital ecosystem.
- Supervising student internships, capstone projects, and research dissertations.
- **Institutional Service**:
- Contributing to curriculum development and program accreditation processes.
- Serving on departmental committees and assisting in organizing university events or industry guest lectures.
- *Required Qualifications & Skills**:
- Academic qualification of a Masters degree with at least 55% marks in Management, Business Administration, or a relevant discipline.
- Eligibility criteria include clearing the NET/SLET/SET or holding a Ph.D. in a relevant field as per UGC Regulations.
- Technical proficiency with hands-on experience in tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and SEO platforms such as Semrush/Ahrefs.
- While entry-level roles are available, 25 years of teaching or industry experience is often preferred. As a Digital Marketing Instructor, your role will involve:
- **Teaching & Instruction**:
- Designing and delivering undergraduate and graduate courses in Digital Marketing, SEO/SEM, Social Media Management, Web Analytics, and Content Strategy.
- Incorporating emerging trends such as AI in Marketing, Influencer Marketing, and OTT Advertising into the curriculum.
- Utilizing diverse pedagogical methods, including case studies, live projects, and digital simulations.
- **Research & Scholarship**:
- Conducting original research in digital marketing or related domains.
- Publishing findings in high-quality, peer-reviewed, or UGC-listed journals.
- Participating in academic conferences and seminars to stay at the forefront of the discipline.
- **Student Mentorship**:
- Advising students on academic progress and career pathways in the digital ecosystem.
- Supervising student internships, capstone projects, and research dissertations.
- **Institutional Service**:
- Contributing to curriculum development and program accreditation processes.
- Serving on departmental committees and assisting in organizing university events or industry guest lectures.
- *Required Qualifications & Skills**:
- Academic qualification of a Masters degree with at least 55% marks in Management, Business Administration, or a relevant discipline.
- Eligibility criteria include clearing the NET/SLET/SET or holding a Ph.D. in a relevant field as per UGC Regulations.
- Technical proficiency with hands-on experience in tools like Google Ads, Meta Business Suite, Google Analytics (GA4), and SEO platforms such as Semrush/Ahrefs.
- While entry-level roles are available, 25 years of teaching or industry experience is often preferred.
About Presidency University Bangalore
Presidency University Bangalore
presidencyuniversity.in
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