Marketing & BD Lead

Hiring - Marketing & BD Lead

Pratiti Technologies | Pune, India | Full-Time | Work from Office

4–6 years experience | B2B Tech Marketing | GCC Focus

About Pratiti Technologies

Pratiti Technologies is a Great Place to Work® Certified IT services company specialising in custom software development, digital transformation, IIoT, and AI/ML solutions. We help GCCs, ISVs and industrial customers build scalable, intelligent digital solutions that drive real business outcomes.

About the Role

We're looking for a hands-on Marketing & BD Lead to own our marketing engine and build a strong MQL pipeline — with a sharp focus on Global Capability Centres (GCCs) in India.

This is a high-ownership role. You'll lead digital marketing end-to-end, drive agencies to deliver impact, and manage an inside sales team to generate and qualify leads to our Sales and our Centre of Excellence (COE) teams.

Key Result Areas

• Brand awareness
• Digital marketing (website, SEO, social media)
• Campaign ownership
• Event management
• Lead generation & qualification
• Lead handover to COE teams

What You'll Do

Digital Marketing

→ Own and manage Pratiti's website — content, performance, and SEO

→ Drive SEO strategy — keyword planning, on-page/off-page, and organic growth

→ Lead LinkedIn and social media — content calendar, engagement, thought leadership

→ Brief and manage agencies — hold them accountable for quality and campaign impact

→ Own BD campaigns and email marketing — conceptualise, brief, execute, optimise

→ Track and report digital KPIs — traffic, engagement, qualified reach, brand visibility

Inside Sales & MQL Pipeline

→ Lead and mentor the inside sales team — set targets, review outreach quality

→ Drive account-based outreach targeting GCCs in India across priority verticals

→ Own the MQL qualification process — score, contextualise, and hand over to COE teams

→ Work with Sales, Accounts and COE Head to align on ICP, messaging, and handover protocols

→ Maintain CRM hygiene and pipeline reporting

→ Contribute in pre-sales once the lead has been qualified

Brand, Events & Campaigns

→ Build brand awareness with GCCs, enterprise tech decision-makers, and industry platforms

→ Own campaign planning and execution — brief to launch to performance review

→ Plan and manage industry events, webinars, and sponsorships

→ Drive content — blogs, case studies, whitepapers, LinkedIn posts, newsletters

What We're Looking For

• Minimum 4–6 years in B2B marketing — IT services, SaaS, or tech consulting preferred
• Strong hands-on digital marketing skills — SEO, LinkedIn, website, campaigns
• Experience managing agencies and holding them to results
• Prior inside sales or SDR team management experience
• Familiarity with GCC ecosystem in India is a strong plus
• CRM proficiency — Zoho, or similar
• Strong written and verbal communication
• Data-driven with ability to report and optimise on KPIs

Good to Have

• Exposure to AI, IIoT, or digital transformation domains
• Experience marketing to US/UK/EMEA enterprise audiences
• Worked in a scale-up or founder-led environment

Why Join Us

• Great Place to Work® Certified
• High-visibility, high-ownership role
• Direct access to leadership — your impact is visible from day one
• Competitive compensation + performance incentives
• Work from Office | Pune

How to Apply

Send your resume + a short note on your most impactful marketing initiative to:

insights@pratititech.com

Or apply directly via this post.

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