Role Overview
Pratiti Technologies is hiring a Marketing & BD Lead. This is a contract role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Hiring - Marketing & BD Lead
Pratiti Technologies | Pune, India | Full-Time | Work from Office
4–6 years experience | B2B Tech Marketing | GCC Focus
About Pratiti Technologies
Pratiti Technologies is a Great Place to Work® Certified IT services company specialising in custom software development, digital transformation, IIoT, and AI/ML solutions. We help GCCs, ISVs and industrial customers build scalable, intelligent digital solutions that drive real business outcomes.
About the Role
We're looking for a hands-on Marketing & BD Lead to own our marketing engine and build a strong MQL pipeline — with a sharp focus on Global Capability Centres (GCCs) in India.
This is a high-ownership role. You'll lead digital marketing end-to-end, drive agencies to deliver impact, and manage an inside sales team to generate and qualify leads to our Sales and our Centre of Excellence (COE) teams.
Key Result Areas
- Brand awareness
- Digital marketing (website, SEO, social media)
- Campaign ownership
- Event management
- Lead generation & qualification
- Lead handover to COE teams
What You'll Do
Digital Marketing
→ Own and manage Pratiti's website — content, performance, and SEO
→ Drive SEO strategy — keyword planning, on-page/off-page, and organic growth
→ Lead LinkedIn and social media — content calendar, engagement, thought leadership
→ Brief and manage agencies — hold them accountable for quality and campaign impact
→ Own BD campaigns and email marketing — conceptualise, brief, execute, optimise
→ Track and report digital KPIs — traffic, engagement, qualified reach, brand visibility
Inside Sales & MQL Pipeline
→ Lead and mentor the inside sales team — set targets, review outreach quality
→ Drive account-based outreach targeting GCCs in India across priority verticals
→ Own the MQL qualification process — score, contextualise, and hand over to COE teams
→ Work with Sales, Accounts and COE Head to align on ICP, messaging, and handover protocols
→ Maintain CRM hygiene and pipeline reporting
→ Contribute in pre-sales once the lead has been qualified
Brand, Events & Campaigns
→ Build brand awareness with GCCs, enterprise tech decision-makers, and industry platforms
→ Own campaign planning and execution — brief to launch to performance review
→ Plan and manage industry events, webinars, and sponsorships
→ Drive content — blogs, case studies, whitepapers, LinkedIn posts, newsletters
What We're Looking For
- Minimum 4–6 years in B2B marketing — IT services, SaaS, or tech consulting preferred
- Strong hands-on digital marketing skills — SEO, LinkedIn, website, campaigns
- Experience managing agencies and holding them to results
- Prior inside sales or SDR team management experience
- Familiarity with GCC ecosystem in India is a strong plus
- CRM proficiency — Zoho, or similar
- Strong written and verbal communication
- Data-driven with ability to report and optimise on KPIs
Good to Have
- Exposure to AI, IIoT, or digital transformation domains
- Experience marketing to US/UK/EMEA enterprise audiences
- Worked in a scale-up or founder-led environment
Why Join Us
- Great Place to Work® Certified
- High-visibility, high-ownership role
- Direct access to leadership — your impact is visible from day one
- Competitive compensation + performance incentives
- Work from Office | Pune
How to Apply
Send your resume + a short note on your most impactful marketing initiative to:
insights@pratititech.com
Or apply directly via this post.
#Hiring #MarketingLead #BDLead #B2BMarketing #GCC #DigitalMarketing #InsideSales #ITServices #PuneJobs #DemandGeneration #GreatPlaceToWork #GPTW #LeadGeneration #SEO #ContentMarketing
Frequently Asked Questions
How do I apply for the Marketing & BD Lead position at Pratiti Technologies?
Use the Apply button above to submit your application directly to Pratiti Technologies. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Marketing & BD Lead position at Pratiti Technologies located?
This position is based in IN. Pratiti Technologies has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Marketing & BD Lead at Pratiti Technologies earn?
Pratiti Technologies has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Marketing & BD Lead role at Pratiti Technologies posted?
This role was posted on April 27, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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