Our client, a fast-paced public relations agency, is looking for an experienced Senior Media Relations Specialist to manage high-profile client accounts. This role is based in our **Surrey, British Columbia, CA** office. You will be instrumental in developing and executing comprehensive media relations strategies that enhance client visibility and reputation. Responsibilities include building and maintaining strong relationships with journalists, bloggers, and influencers across various media platforms. You will be responsible for crafting compelling press releases, media advisories, and pitches tailored to specific media outlets and target audiences. The role involves proactively identifying media opportunities, managing crisis communications, and monitoring media coverage to provide insightful reports and analysis. You'll collaborate closely with account teams to ensure PR strategies are aligned with broader marketing and communication objectives. The ideal candidate will have a proven ability to secure positive media coverage in top-tier publications and broadcast outlets. Exceptional writing, editing, and verbal communication skills are paramount. A Bachelor's degree in Public Relations, Communications, Journalism, or a related field is required. Experience in agency or in-house PR roles, with a focus on media relations, is essential. This is a fantastic opportunity for a media-savvy professional to make a significant impact within a supportive and innovative environment located in **Surrey, British Columbia, CA**. You will be joining a team dedicated to delivering outstanding results for a diverse portfolio of clients.