Role Overview
Placements24 is hiring a Senior Manager, Digital Media Strategy. This is a full-time role in IN. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Senior Manager of Digital Media Strategy, you will play a critical role in leading comprehensive digital marketing efforts to enhance brand visibility, drive customer engagement, and achieve marketing objectives. Your responsibilities will include overseeing paid media, SEO, SEM, social media, and content marketing initiatives. You will work closely with internal teams and external agencies to ensure cohesive campaign execution and maximum ROI. Your strategic thinking, analytical skills, and ability to manage complex campaigns and budgets will be essential in identifying new digital opportunities and driving measurable business results.
Responsibilities
- Develop and execute comprehensive digital media strategies across various channels such as paid search, social media, display advertising, and programmatic.
- Manage and optimize digital advertising budgets to ensure maximum ROI and achieve KPIs.
- Lead and mentor a team of digital media specialists, fostering a data-driven and performance-oriented culture.
- Collaborate with content, creative, and product marketing teams to ensure integrated campaign messaging.
- Conduct performance analysis, report on key metrics, and provide actionable insights for improvement.
- Stay updated on the latest trends, technologies, and best practices in digital media and advertising.
- Identify and evaluate new digital channels and opportunities for growth.
- Manage relationships with external agencies and technology partners.
- Ensure brand consistency and compliance across all digital media activations.
- Drive innovation in digital media planning and execution.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- 7+ years of experience in digital media planning and buying, focusing on strategy development and execution.
- Proven experience managing significant digital advertising budgets and delivering measurable results.
- In-depth knowledge of major digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic DSPs.
- Strong analytical skills with proficiency in web analytics tools like Google Analytics and Adobe Analytics.
- Excellent leadership, communication, and project management skills.
- Experience with SEO, SEM, social media marketing, and content marketing strategies.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Strategic mindset with a hands-on approach to execution.
- Experience in team management and talent development.
Please note that this role is based in our office located in Noida, Uttar Pradesh, IN, and requires regular on-site presence. As a Senior Manager of Digital Media Strategy, you will play a critical role in leading comprehensive digital marketing efforts to enhance brand visibility, drive customer engagement, and achieve marketing objectives. Your responsibilities will include overseeing paid media, SEO, SEM, social media, and content marketing initiatives. You will work closely with internal teams and external agencies to ensure cohesive campaign execution and maximum ROI. Your strategic thinking, analytical skills, and ability to manage complex campaigns and budgets will be essential in identifying new digital opportunities and driving measurable business results.
Responsibilities
- Develop and execute comprehensive digital media strategies across various channels such as paid search, social media, display advertising, and programmatic.
- Manage and optimize digital advertising budgets to ensure maximum ROI and achieve KPIs.
- Lead and mentor a team of digital media specialists, fostering a data-driven and performance-oriented culture.
- Collaborate with content, creative, and product marketing teams to ensure integrated campaign messaging.
- Conduct performance analysis, report on key metrics, and provide actionable insights for improvement.
- Stay updated on the latest trends, technologies, and best practices in digital media and advertising.
- Identify and evaluate new digital channels and opportunities for growth.
- Manage relationships with external agencies and technology partners.
- Ensure brand consistency and compliance across all digital media activations.
- Drive innovation in digital media planning and execution.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- 7+ years of experience in digital media planning and buying, focusing on strategy development and execution.
- Proven experience managing significant digital advertising budgets and delivering measurable results.
- In-depth knowledge of major digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic DSPs.
- Strong analytical skills with proficiency in web analytics tools like Google Analytics and Adobe Analytics.
- Excellent leadership, communication, and project management skills.
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Frequently Asked Questions
How do I apply for the Senior Manager, Digital Media Strategy position at Placements24?
Use the Apply button above to submit your application directly to Placements24. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Manager, Digital Media Strategy position at Placements24 located?
This position is based in IN. Placements24 has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Manager, Digital Media Strategy at Placements24 earn?
Placements24 has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Manager, Digital Media Strategy role at Placements24 posted?
This role was posted on April 25, 2026 (42 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Manager, Digital Media Strategy role at Placements24 require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Placements24 lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
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