Senior E-commerce Marketing Strategist - Performance Campaigns

As a Senior E-commerce Marketing Strategist at our client's team in Thane, Maharashtra, you will play a crucial role in developing and executing innovative online marketing strategies to enhance customer acquisition, engagement, and conversion across various digital channels. Your deep understanding of the e-commerce landscape, performance marketing, and social media advertising will be instrumental in achieving measurable growth. This full-time on-site position requires your commitment at our Thane office.

• *Responsibilities:**
• Develop and implement comprehensive e-commerce marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Oversee social media marketing efforts, including content creation, community management, and campaign execution.
• Analyze website traffic, user behavior, and campaign performance data to identify trends and insights.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve conversion rates.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with the creative team to develop compelling marketing collateral and ad copy.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Monitor competitor activities and market trends to identify new opportunities.
• Effectively manage the e-commerce marketing budget to ensure optimal ROI.
• Prepare regular performance reports and present findings and recommendations to management.
• Work closely with the sales and product teams to ensure cohesive marketing efforts.
• *Qualifications:**
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in e-commerce marketing, focusing on performance marketing and social media.
• Proven experience in managing significant advertising budgets and achieving aggressive growth targets.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant marketing platforms.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Excellent analytical and quantitative skills with the ability to interpret complex data.
• Creative thinker with strong copywriting and content development abilities.
• Excellent project management and organizational skills.
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced, results-oriented environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Join our team in Thane, Maharashtra, and be a key driver of our online growth and success. As a Senior E-commerce Marketing Strategist at our client's team in Thane, Maharashtra, you will play a crucial role in developing and executing innovative online marketing strategies to enhance customer acquisition, engagement, and conversion across various digital channels. Your deep understanding of the e-commerce landscape, performance marketing, and social media advertising will be instrumental in achieving measurable growth. This full-time on-site position requires your commitment at our Thane office.

• *Responsibilities:**
• Develop and implement comprehensive e-commerce marketing strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Oversee social media marketing efforts, including content creation, community management, and campaign execution.
• Analyze website traffic, user behavior, and campaign performance data to identify trends and insights.
• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve conversion rates.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with the creative team to develop compelling marketing collateral and ad copy.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Monitor competitor activities and market trends to identify new opportunities.
• Effectively manage the e-commerce marketing budget to ensure optimal ROI.
• Prepare regular performance reports and present findings and recommendations to management.
• Work closely with the sales and product teams to ensure cohesive marketing efforts.
• *Qualifications:**
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in e-commerce marketing, focusing on performance marketing and social media.
• Proven experience in managing significant advertising budgets and achieving aggressive growth targets.
• Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant marketing platforms.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Excellent analytical and quantitative skills