Skip to main content
Placements24 logo

E-commerce Marketing Manager, Social Media Strategy

Placements24
Full Timemid
INPosted 5 days ago

Job Description

As an E-commerce Marketing Manager for our client, you will play a pivotal role in driving online sales and enhancing brand engagement through innovative social media strategies. Your responsibilities will include:

  • Developing and implementing comprehensive social media marketing strategies to increase brand awareness, engagement, and conversions.
  • Managing all social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc., including content creation, scheduling, and community management.
  • Planning and executing paid social media advertising campaigns, optimizing for ROI and key performance indicators.
  • Analyzing social media data and website analytics to identify trends, insights, and areas for improvement.
  • Collaborating with the e-commerce team to align social media efforts with overall sales and marketing objectives.
  • Developing and managing relationships with influencers and brand partners.
  • Creating engaging and high-quality content tailored for each platform, including graphics, videos, and written copy.
  • Monitoring social media conversations and responding to customer inquiries and feedback promptly and professionally.
  • Staying up-to-date with the latest social media trends, tools, and best practices.
  • Reporting on social media performance and campaign results to stakeholders.
  • Effectively managing the social media budget.

Qualifications required for this role:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 5+ years of experience in social media marketing and e-commerce, with a proven track record of success.
  • In-depth knowledge of major social media platforms and their advertising functionalities.
  • Strong understanding of SEO, SEM, and other digital marketing channels.
  • Excellent content creation skills, including copywriting and basic graphic design/video editing.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Experience with web analytics tools (e.g., Google Analytics).
  • Strong analytical and problem-solving skills.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

This position offers you an exciting opportunity to lead social media strategy for a growing e-commerce business based in Hyderabad, Telangana, IN. As an E-commerce Marketing Manager for our client, you will play a pivotal role in driving online sales and enhancing brand engagement through innovative social media strategies. Your responsibilities will include:

  • Developing and implementing comprehensive social media marketing strategies to increase brand awareness, engagement, and conversions.
  • Managing all social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc., including content creation, scheduling, and community management.
  • Planning and executing paid social media advertising campaigns, optimizing for ROI and key performance indicators.
  • Analyzing social media data and website analytics to identify trends, insights, and areas for improvement.
  • Collaborating with the e-commerce team to align social media efforts with overall sales and marketing objectives.
  • Developing and managing relationships with influencers and brand partners.
  • Creating engaging and high-quality content tailored for each platform, including graphics, videos, and written copy.
  • Monitoring social media conversations and responding to customer inquiries and feedback promptly and professionally.
  • Staying up-to-date with the latest social media trends, tools, and best practices.
  • Reporting on social media performance and campaign results to stakeholders.
  • Effectively managing the social media budget.

Qualifications required for this role:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 5+ years of experience in social media marketing and e-commerce, with a proven track record of success.
  • In-depth knowledge of major social media platforms and their advertising functionalities.
  • Strong understanding of SEO, SEM, and other digital marketing channels.
  • Excellent content creation skills, including copywriting and basic graphic design/video editing.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Experience with web analytics tools (e.g., Google Analytics).
  • Strong analytical and problem-solving skills.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

This position offers you an exciting opportunity to lead social media strategy for a growing e-commerce business based in Hyderabad, Telangana, IN.

About Placements24

Placements24 logo

Placements24

SeoOn-site

Want AI-powered job matching?

Upload your resume and get every job scored, your resume tailored, and hiring manager emails found - automatically.

Get Started Free