Role Overview
Placements24 is hiring a mid-level Brand Manager - Premium Packaged Goods. This is a full-time role in IN. Part of Placements24's Brand hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
As a Brand Manager at our rapidly growing FMCG company, you will be responsible for leading the premium product portfolio in Delhi, Delhi, IN. Your role will involve developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve ambitious growth targets. The ideal candidate will possess a strong understanding of consumer insights, a proven track record in brand management within the FMCG sector, and exceptional strategic thinking and execution capabilities.
- *Key Responsibilities:**
- Develop and implement annual brand plans, including marketing objectives, strategies, budgets, and forecasts.
- Conduct thorough market research and consumer analysis to identify market opportunities, competitive landscapes, and consumer trends.
- Translate consumer insights into actionable brand strategies and marketing initiatives.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels, including digital, ATL, and BTL activities.
- Manage the brand's P&L, ensuring profitability and effective resource allocation.
- Collaborate closely with cross-functional teams to ensure seamless brand execution.
- Drive product innovation pipeline, ensuring alignment with brand positioning and consumer needs.
- Monitor brand performance metrics, analyze sales data, and provide regular reports on brand health, market share, and ROI.
- Manage packaging design, product development, and positioning to ensure alignment with the premium brand image.
- Develop and nurture strong relationships with key stakeholders.
- Identify and evaluate new business opportunities and strategic partnerships to expand brand reach and presence.
- Ensure consistent brand messaging and execution across all touchpoints.
- Lead the development of compelling brand narratives and creative briefs for marketing collateral.
- Stay informed about industry best practices, competitive activities, and emerging market trends.
- Mentor and guide junior marketing team members, fostering a culture of high performance and continuous learning.
- *Qualifications:**
- MBA or equivalent degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of progressive experience in brand management within the FMCG industry, with a strong focus on premium or luxury segments.
- Proven ability to develop and execute successful brand strategies and integrated marketing plans.
- Deep understanding of consumer behavior, market analysis, and brand positioning techniques.
- Strong financial acumen and experience managing brand budgets and P&Ls.
- Excellent leadership, communication, presentation, and interpersonal skills.
- Demonstrated experience in product innovation and new product launches.
- Proficiency in data analysis and insight generation from various sources.
- Experience working with advertising agencies and other marketing partners.
- Creative thinker with a strong execution orientation.
- Ability to thrive in a fast-paced, dynamic environment.
- Strong project management skills and ability to manage multiple priorities effectively.
- Fluency in English and Hindi is essential; knowledge of other regional languages is an advantage.
This is a fantastic opportunity to shape the future of a leading premium brand in the vibrant market of Delhi, Delhi, IN. As a Brand Manager at our rapidly growing FMCG company, you will be responsible for leading the premium product portfolio in Delhi, Delhi, IN. Your role will involve developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve ambitious growth targets. The ideal candidate will possess a strong understanding of consumer insights, a proven track record in brand management within the FMCG sector, and exceptional strategic thinking and execution capabilities.
- *Key Responsibilities:**
- Develop and implement annual brand plans, including marketing objectives, strategies, budgets, and forecasts.
- Conduct thorough market research and consumer analysis to identify market opportunities, competitive landscapes, and consumer trends.
- Translate consumer insights into actionable brand strategies and marketing initiatives.
- Oversee the development and execution of integrated marketing campaigns across all relevant channels, including digital, ATL, and BTL activities.
- Manage the brand's P&L, ensuring profitability and effective resource allocation.
- Collaborate closely with cross-functional teams to ensure seamless brand execution.
- Drive product innovation pipeline, ensuring alignment with brand positioning and consumer needs.
- Monitor brand performance metrics, analyze sales data, and provide regular reports on brand health, market share, and ROI.
- Manage packaging design, product development, and positioning to ensure alignment with the premium brand image.
- Develop and nurture strong relationships with key stakeholders.
- Identify and evaluate new business opportuni
Frequently Asked Questions
How do I apply for the Brand Manager - Premium Packaged Goods position at Placements24?
Use the Apply button above to submit your application directly to Placements24. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Brand Manager - Premium Packaged Goods position at Placements24 located?
This position is based in IN. Placements24 has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Brand Manager - Premium Packaged Goods at Placements24 earn?
Placements24 has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Brand Manager - Premium Packaged Goods role at Placements24 posted?
This role was posted on May 1, 2026 (36 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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