Sr. Lifecycle Marketing Manager, Acquisition

Overview of the Role: 

Pelago is looking for a Senior Lifecycle Marketing Manager, Acquisition to own and evolve our end-to-end lifecycle growth strategy. This role is ideal for someone who thrives in execution while thinking holistically about how acquisition, activation, engagement, and retention connect to drive meaningful business outcomes.

You will lead the lifecycle roadmap and run a high-velocity test-and-learn program, with particular depth in email marketing—from strategy through hands-on execution. You’ll be accountable for lifecycle performance and OKRs, translating business goals into measurable initiatives that improve conversion, engagement, and retention across the funnel.

Reporting into the VP of Growth, you’ll work closely with Marketing Ops, Analytics, Agency partners, and Customer Success to ensure programs are operationally sound, scalable, and data-driven. This role sits at the intersection of growth strategy, lifecycle execution, and operational excellence, with significant headroom to expand scope and leadership over time.

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will…

• Own and scale Pelago’s acquisition strategy across email, direct mail, and other high-impact channels, driving efficient and sustainable member growth.
• Lead a high-velocity test-and-learn program, defining clear hypotheses, launching experiments, and scaling what works through hands-on execution.
• Manage full-funnel campaign execution, from planning and creative coordination through QA, launch, and performance analysis.
• Drive segmentation, personalization, and journey orchestration using behavioral and engagement data to improve conversion and LTV.
• Be accountable for lifecycle performance,, using dashboards and reporting to guide prioritization and clearly communicate results.
• Partner closely with Marketing Ops, Analytics, and Agency teams to ensure operational excellence, automation, and scalable workflows.
• Demonstrate practical curiosity around AI and emerging tools, with the ability to discuss your marketing tech stack and explore how AI can improve lifecycle efficiency.

Skills & Qualifications

Required

• 6+ years of direct lifecycle marketing experience, owning programs across multiple lifecycle stages.
• Proven expertise in email marketing, with the ability to execute campaigns hands-on.
• Strong experience in growth experimentation and test-and-learn methodologies.
• Demonstrated ability to own a roadmap and be accountable for outcomes and OKRs.
• Data fluency, including comfort working with dashboards and performance metrics.
• Strong cross-functional collaboration skills, especially with Marketing Ops, Analytics, Agency partners, and CS.
• Clear ownership mindset, strong communication skills, and comfort debating ideas constructively.
• Adaptability and comfort operating in a fast-paced, evolving