Growth Manager - Funnel Optimization & Incentives

Overview of the Role: 

Pelago is looking for a Growth Manager to own experimentation and optimization across the top of the funnel and care initiation journey, including landing pages, registration flows, onboarding, and early activation. This is a highly analytical, product-oriented growth role—ideal for someone who thinks like a Product Manager but is deeply fluent in growth, experimentation, and funnel optimization.

You’ll be partnering closely with Engineering, Care Operations, Data, and Marketing. Growth initiatives will be treated as part of the product roadmap, not side projects. This role operates in a fast-paced, high-iteration environment and requires strong hypothesis-driven thinking, comfort with ambiguity, and excellent cross-functional communication.

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will…

• Own growth and experimentation across top-of-funnel and care initiation, including landing pages, registration, onboarding, and early activation.
• Lead a high-velocity test-and-learn program, defining clear hypotheses, success metrics, and rapid iteration cycles.
• Treat growth initiatives as core product roadmap work in close partnership with Product Managers and Engineering.
• Be deeply data-driven, exploring funnel performance by segment to identify opportunities and propose targeted experiments.
• Partner closely with Care Operations, Data, and Engineering to design experiments that are operationally sound and scalable.
• Bring clarity and structure to ambiguity by clearly articulating objectives, tradeoffs, and learnings to cross-functional stakeholders.

Skills & Qualifications

Required

• 5+ years of experience in growth, experimentation, or funnel optimization, ideally in a product-led environment.
• Highly analytical mindset with comfort navigating complex funnels and segmented user journeys.
• Proven ability to design, run, and evaluate experiments with clear hypotheses and outcomes.
• Excellent cross-functional collaboration skills, especially with Product, Engineering, Data, and Operations teams.
• Ability to bring structure and clarity to ambiguous problems and influence without formal authority.
• Comfort operating in a fast-paced, iterative environment.

Preferred

• Experience moving from marketing or growth into product, or strong interest in product management.
• Familiarity with landing page optimization, onboarding flows, incentives, or activation mechanics.
• Experience working closely with Care Operations, customer operations, or similar operational teams.
• Working knowledge of SQL or strong motivation to learn.
• Experience in healthcare, health tech, or other regulated, operationally complex environments.

What you’ll love about us… 

We have a whole host of perks for our people! From life essent