Growth & Performance Manager

Company Description

PAG Direct, the evolution of Phaeton Automotive Group, is a leading innovator in the automotive retail industry, dedicated to redefining the digital and in-store car buying experience for Canadians. With three dealerships in the Greater Toronto Area, PAG Direct offers the latest gas, hybrid, and electric vehicles from Hyundai and Toyota. Committed to customer convenience, the company provides online car purchase options, trade-in evaluations, and seamless service scheduling. Our professional teams ensure a tailored and customer-centric approach for every stage of vehicle ownership, from purchase to after-sales care.

Role Description

We are seeking a Growth & Performance Manager to drive measurable business growth across PAG Direct’s automotive group.

This role is responsible for optimizing lead generation, digital performance, customer lifecycle, and overall funnel efficiency across vehicle sales, service, and parts operations—managing the full funnel from traffic to lead to sale.

The position focuses on building a data-driven growth function that improves lead volume and quality while increasing engagement, conversion, and operational efficiency across all locations.

This is not a traditional dealership role.

This is a performance-driven role focused on ownership, accountability, and measurable outcomes.

Core Responsibilities (Weighted Focus)

1. Lead Generation & Funnel Performance (30%)

• Own all inbound lead channels (website, Google, Meta, OEM, third-party platforms)
• Optimize full funnel: traffic → lead → appointment → showroom → sale
• Improve lead quality, conversion rates, and cost efficiency
• Align closely with BDC to drive appointment and closing performance

2. Campaign Strategy & Inventory Alignment (20%)

• Translate inventory positions (aging units, high-stock models, new arrivals) into targeted campaigns
• Design and execute offers aligned with OEM programs and dealership priorities
• Manage a group-wide campaign calendar across all rooftops
• Continuously optimize based on performance and inventory movement

3. Digital Platform Performance (Website, SEO & Merchandising) (20%)

• Own website performance as a primary lead generation channel
• Drive SEO / GEO / AEO strategy to improve organic visibility and inbound demand
• Optimize VDPs, landing pages, and conversion paths
• Ensure high-quality vehicle merchandising, descriptions, blog content, and accuracy

4. Customer Lifecycle, Retention & Reputation (15%)

• Develop and execute CRM-driven lifecycle strategies (email, SMS, reactivation)
• Improve service retention, repeat business, and customer lifetime value
• Design, implement and manage loyalty programs
• Own online reputation (reviews, ratings, response strategy)

5. Budget, Vendors, Governance & Execution (15%)

• Manage and allocate marketing budgets to maximize ROI across all channels
• Own and control all vendor and agency relationships
• Ensure compliance with OEM and group standards
• Execute and track events, partnerships, and community initiatives
• Build playbooks, dashboards and provide actionable performance insights

What We’re Looking For

• Experience in performance marketing, digital growth, or multi-location businesses (automotive experience is not required)
• Strong understanding of lead generation, funnel optimization, and ROI
• Proven track record of improving cost per lead, conversion rates, and marketing performance
• Strong analytical and commercial mindset, you think in revenue, not campaigns
• Comfortable working cross-functionally with GMs, BDC teams, and external vendors
• Able to operate in a fast-paced, high-accountability environment
• Typically, 5–8 years of experience in performance marketing, digital growth, or related roles, with a strong focus on measurable results and hands-on execution.
• Candidates with backgrounds in e-commerce, SaaS, or high-performance digital environments are strongly encouraged to apply.

Y

ou should be able to clearly explain how you have:

• How you reduced cost per lead
• How you improved conversion rates across the funnel
• How you optimized spend to improve ROI

What Success Looks Like (First 90 Days)

• Full audit of marketing channels, vendors, and spend
• Clear visibility and control over all campaigns
• Standardized campaign calendar aligned with inventory
• Improved lead quality and early conversion gains
• Structured alignment with BDC and dealership operations
• Initial improvements in website performance and campaign efficiency

Compensation

• Annual compensation: Base Salary plus Performance Bonus based on KPIs achievement
• Total compensation: $100,000 - $125,000