NuVista Mental Health

Full-Time

Reports to Director of Marketing

About NuVista

NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With 29 locations and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

As we continue building our in-house marketing team, we are seeking a strategic and data-driven Marketing Manager, Digital & Performance to manage digital performance reporting, clinical marketing and lead tracking, SEO, reporting and analytics for social, website and ad performance across NuVista’s expansive brand architecture including 29 clinics coast to coast, national brand, sub brands and co-branded clinics.

The Opportunity The Marketing Manager, Digital & Performance will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

This role is responsible for:

• Managing digital marketing creative planning and performance across paid advertising, website analytics, social reporting, and lead generation channels
• Supervising and supporting the Social Media Coordinator alongside the Marketing Manager: Brand & Content
• Monitoring website traffic, user behaviour, conversion metrics, and patient acquisition trends
• Developing and managing reporting systems for lead tracking, campaign performance, and clinic-level marketing insights, including the quarterly marketing report and the clinic portfolio management.
• Partnering with Finance, Accounting, Operations, and Intake teams to identify service demand gaps and growth opportunities based on client intake data
• Supporting clinic marketing needs across locations, programs, launches, and service expansions

Key Responsibilities

Digital Marketing & Performance Analytics

• Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
• Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
• Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
• Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
• Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement

Clinic Marketing Operations

• Support marketing initiatives across clinic locations and regional markets
• Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets
• Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
• Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
• Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations

Social Media & Channel Oversight

• Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
• Lead social media reporting, campaign analytics, and audience growth strategies
• Monitor engagement performance and identify opportunities for audience acquisition and community growth
• Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
• Assist in diversifying marketing channels to improve reach, engagement, and patient conversion

Financial & Intake Data Collaboration

• Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
• Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting
• Support forecasting and growth planning through marketing performance insights and lead analysis
• Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
• Assist leadership teams in making data-informed decisions around clinic and program growth

Cross-Functional Collaboration

• Work closely with Marketing Manager: Brand & Content to align campaign me