Performance Marketing Manager / Digital Growth Manager

Key Responsibilities

1. Paid Advertising (Meta & Google)

• Plan, execute, and optimize campaigns across Facebook, Instagram, and Google Ads
• Manage budgets efficiently to maximize ROI and reduce Customer Acquisition Cost (CAC)
• Run A/B tests on creatives, audiences, and landing pages
• Set up and manage retargeting campaigns

2. Website & Conversion Optimization

• Optimize landing pages and user journeys to improve conversion rates
• Work on funnel strategies (Awareness → Consideration → Conversion)
• Collaborate with design/development teams for better UX/UI

3. Social Media Growth & Engagement

• Develop and execute content strategies for Instagram, Facebook, and other platforms
• Drive organic growth and engagement (followers, comments, shares, DMs)
• Manage posting calendars and coordinate creatives
• Collaborate with influencers and creators (if required)

4. Analytics & Reporting

• Set up and monitor tracking tools (Google Analytics, Meta Pixel, Conversion API)
• Track KPIs such as ROAS, CTR, CPC, and conversion rates
• Generate weekly and monthly performance reports
• Provide actionable insights to improve campaigns

Required Skills & Qualifications

• 2–5 years of experience in performance marketing or digital marketing
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of conversion funnels and customer journeys
• Basic knowledge of landing page optimization and CRO
• Good understanding of audience targeting and retargeting strategies
• Analytical mindset with the ability to interpret data and make decisions
• Basic copywriting and creative strategy skills

Good to Have

• Experience with e-commerce or lead generation businesses
• Knowledge of tools like Google Tag Manager, CRM tools, or email marketing platforms
• Experience with influencer marketing or content marketing

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Lead / Cost per Acquisition (CPL / CPA)
• Website conversion rate
• Social media engagement & growth
• Overall revenue contribution from digital channels

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person