Social Media Marketing Specialist in Mumbai

Key Responsibilities

• Create, manage, and publish content across Instagram, LinkedIn, and other social media platforms.
• Write engaging captions, post copy, and short-form marketing content.
• Design social media creatives, carousels, stories, and promotional assets using Canva or similar tools.
• Shoot, edit, and create short-form videos, reels, and promotional content for social platforms.
• Plan and maintain a monthly content calendar aligned with marketing campaigns and brand goals.
• Monitor comments, messages, and audience interactions, ensuring timely responses and community engagement.
• Research social media trends, competitors, and new content ideas to improve reach and engagement.
• Coordinate with internal teams for campaign execution and marketing activities.
• Track social media performance metrics and suggest improvements based on insights.
• Support day-to-day marketing and branding initiatives as required.

About Company: Next Labs is India's top app store optimization company. We are a team of marketers, growth hackers, content writers, and data nerds who believe in sustainable user acquisition through organic growth. Our mission is to increase app installs by ranking at the top for searches in Google Play and App Store. Next's data-driven approach has helped top apps like Dream11, CoinSwitch, MakeMyTrip, Nykaa & many more.