Role Overview
Narayana Infra is hiring a principal-level PPC ads. This is a full-time hybrid role, based in Hyderabad. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Title: Senior PPC & Performance Marketing Specialist
Location: [Remote/On-site/Hybrid] Experience Level: 5+ Years
Job Summary
We are seeking a data-driven, high-caliber Senior PPC Specialist to own our paid search and social strategy. In this role, you won't just manage budgets; you will be responsible for the architecture of our growth. You will design, execute, and optimize complex multi-channel campaigns that drive measurable ROI. The ideal candidate has a "test-and-learn" mindset and can translate massive datasets into actionable business intelligence.
Core Responsibilities
- Strategy & Execution: Develop and lead the overarching PPC strategy across Google Ads (Search, Shopping, Display, YouTube), Meta, LinkedIn, and emerging platforms.
- Budget Management: Oversee six-to-seven-figure monthly spends, ensuring optimal allocation to hit aggressive CAC and ROAS targets.
- Advanced Optimization: Perform deep-dive keyword research, audience segmentation, and A/B split testing on ad copy and landing pages.
- Technical Tracking: Partner with dev teams to ensure flawless conversion tracking, GA4 integration, and server-side tagging.
- Automation & Scripts: Utilize scripts and automated bidding strategies to improve account efficiency.
- Reporting: Deliver high-level performance dashboards to stakeholders, highlighting insights beyond just "clicks" and "impressions.".
Skills
PPC Automation & Scripting: Ability to write or implement JavaScript snippets (Google Ads Scripts) to automate bidding, pause underperforming keywords at 3 AM, or adjust bids based on weather/real-time inventory.
Data Science for Marketing: Proficiency in BigQuery or SQL to pull raw data and find patterns that standard dashboards miss.
API Integration: Experience connecting CRM data (like Salesforce or HubSpot) back into Google/Meta via Offline Conversion Tracking (OCT) to tell the platforms which leads actually bought a plot.
Full-Funnel Architecture: Ability to build campaigns that distinguish between Top-of-Funnel (awareness), Middle (consideration), and Bottom (conversion/booking).
Advanced Tracking & Attribution: Deep knowledge of GA4 (Google Analytics 4), GTM (Google Tag Manager), and server-side tracking to combat data loss from iOS14+ privacy updates.
GMC & Feed Management: Expert at optimizing Product Feeds in Google Merchant Center for Shopping and Performance Max (PMax) campaigns.
Media Buying Psychology: Mastery of "Hook, Body, and CTA" frameworks for ad copy that converts leads into site visits.
Requirements & Qualifications
- Experience: Minimum 57 years of hands-on experience in performance marketing (Agency experience is a plus).
- Platform Mastery: Expert-level certification in Google Ads and Meta Blueprint. Deep knowledge of the Google Merchant Center and Product Feed optimization.
- Analytical Rigor: Proficiency in SQL, BigQuery, or advanced Excel/Google Sheets for data manipulation.
- The "Why": A proven track record of scaling accounts while maintaining or improving efficiency metrics.
- Copywriting: A keen eye for high-converting ad copy and a solid understanding of psychological triggers in marketing.
Frequently Asked Questions
How do I apply for the PPC ads position at Narayana Infra?
Use the Apply button above to submit your application directly to Narayana Infra. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the PPC ads role at Narayana Infra remote or in-office?
This is a hybrid role based in Hyderabad. Expect a mix of in-office and remote days, with the specific cadence set by the hiring manager.
What does a PPC ads at Narayana Infra earn?
Narayana Infra has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the PPC ads role at Narayana Infra posted?
This role was posted on May 15, 2026 (33 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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