About Muslim Aid USA

Muslim Aid USA (MAUSA) is a faith-based American international charity that provides vital support to communities affected by natural disasters, conflict, and chronic poverty. MAUSA also addresses hunger, disease, illiteracy, discrimination, debt, and lack of skills or opportunity. Rooted in the Islamic values of compassion, justice, and human dignity, MAUSA serves all people regardless of faith.

Position Overview

Muslim Aid USA is seeking a strategic and data-driven Digital Marketing Manager to lead the planning, execution, and optimization of integrated digital campaigns that drive fundraising growth and deepen donor engagement.

This role is ideal for a marketing leader who combines creative storytelling with performance marketing expertise, and thrives at the intersection of strategy, analytics, and execution. The Digital Marketing Manager will oversee digital campaign strategy across paid, owned, and earned channels, while leveraging tools like Salesforce and Adobe Creative Cloud to drive measurable results.

This position reports to the Director of Marketing & Communications and plays a key role in shaping Muslim Aid USA’s digital growth strategy, especially across major campaigns such as Ramadan, emergency appeals, and year-end giving.

Alignment with Muslim Aid USA Values

The Digital Marketing Manager models compassion, integrity, accountability, and service; upholds Islamic philanthropic principles and ethical stewardship; and fosters a collaborative, inclusive work environment grounded in humility and shared purpose.

Essential Duties & Responsibilities

Digital Strategy & Campaign Leadership

• Lead the development and execution of integrated digital marketing strategies aligned with organizational fundraising goals
• Plan and manage full-funnel campaigns across paid media, email, web, and social channels
• Own campaign calendars for key initiatives including Ramadan, emergencies, and seasonal appeals
• Translate organizational priorities into high-performing digital campaigns with clear KPIs and revenue targets

Performance Marketing & Analytics

• Define and track KPIs across all digital channels, including conversion rates, ROI, donor acquisition cost, and lifetime value
• Use Salesforce and marketing analytics tools to build dashboards, track donor journeys, and optimize campaign performance
• Conduct A/B testing and conversion optimization across landing pages, ads, and email campaigns
• Analyze audience behavior and campaign performance to inform continuous improvement

CRM & Data Integration (Salesforce)

• Serve as a key stakeholder in Salesforce utilization for marketing and fundraising
• Partner with development and operations teams to ensure clean data, segmentation, and reporting accuracy
• Build and optimize donor journeys, segmentation strategies, and automated workflows
• Leverage CRM insights to improve personalization and donor retention strategies

Content & Creative Direction

• Collaborate with internal and external teams to develop compelling digital content and storytelling assets
• Provide direction on creative execution using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)
• Ensure all campaigns maintain consistent brand voice, messaging, and visual identity
• Oversee production of digital assets including ads, emails, landing pages, and social content

Website & Conversion Optimization

• Partner with developers and content teams to optimize website performance, UX, and conversion funnels
• Lead the creation and optimization of campaign landing pages
• Ensure all digital properties are aligned with SEO best practices and accessibility standards

Team Leadership & Cross Functional Collaboration

• Manage and collaborate with a team of digital marketers, designers, and content creators both internally and externally
• Serve as a cross functional partner to development, programs, and leadership teams
• Provide clear briefs, timelines, and performance reporting across all campaigns

Innovation & Growth

• Identify emerging trends in digital marketing, fundraising technology, and audience engagement
• Test and implement new channels, tools, and strategies to drive scalable growth
• Bring thought leadership around nonprofit digital fundraising and storytelling best practices

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 4+ years of digital marketing experience, preferably in nonprofit or mission-driven organizations
• Proven experience leading multi-channel digital campaigns with measurable revenue impact
• Strong proficiency in Salesforce (or similar CRM platforms) for segmentation, reporting, and campaign tracking
• Experience with Adobe Creative Cloud and working closely with creative teams
• Hands-on experience with email marketing platforms (Mailchimp or similar), paid media, SEO/SEM, and social media strategy
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication, project management, and organizational skills

Preference is given to Fairfax, VA (and surrounding areas) applicants as to conform to our hybrid model which requires a minimum of 3 days per week in office. During busy seasons, employees may be asked to perform overtime work and work during weekends, i.e. Ramadan, Qurbani, Winter campaigns.

What We Offer

• Competitive salary ($70,000 - $75,000 annually based on experience)
• 100% employer paid Medical; Partial employer paid Dental and Vision benefits (available upon hire)
• Robust time-off package including, vacation, sick and personal leaves; and federal and Islamic holidays
• 3% employer-funded 401(k) contribution
• Purpose-driven, collaborative environment with national leadership exposure
• Professional development opportunities and faith-centered service