Director of Product, Growth

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the Director of Product, Growth you will step into a critical and first-of-its-kind product leadership role at Mudflap. You will report directly to our Co-Founder and Head of Product, serving as a key thought partner in defining the future of our product strategy and team. As the most senior product hire to date, you’ll be instrumental in shaping our roadmap, building foundational systems and processes, and scaling the product function from the ground up. This is a unique opportunity to have outsized impact at a fast-growing startup serving a vital and underserved industry.

Work Location: This role is based in Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

To support our team, we offer:

• Commuter benefits to ease your travel
• Lunches and snacks to keep you fueled
• A collaborative, high-growth environment where you’ll work closely with talented teammates across the company

Expectations (In this role, you will):

• Own Mudflap’s core app and card businesses, the primary surfaces for customer engagement, transactions, and revenue
• Set the product strategy for growth across the app and card, translating company goals into clear product bets and priorities
• Develop and own product roadmap, streamlining complex trade‑offs and focusing on business impact
• Lead the development of new growth initiatives, from early discovery through launch and scale
• Drive meaningful improvements to existing products, focusing on onboarding, activation, usage, pricing, and monetization
• Design intuitive, high-trust in-app experiences, including credit and incentive mechanics that work at scale
• Champion customer empathy: directly and regularly engage with truckers and fleet operators to understand workflows, pain points, and decision drivers
• Partner deeply with Engineering, Design, Data, Operations, Customer Support, Marketing and Finance to deliver cohesive end-to-end experiences
• Define and own growth metrics for the app and card, track performance, diagnose issues, and guide investment decisions using data
• Build a culture of learning and iteration, using experimentation and customer feedback to inform product direction
• Build, mentor, and lead a strong team of product managers, raising the bar for product thinking and execution
• Operate with a seat at the table alongside the executive leadership team, serving as a trusted partner in planning, prioritization, and long-term strategy

Experience (What we look for):

• 8+ years in product management, with at least 3 years in a leadership role.
• Proven experience in marketplaces, fintech, payments or logistics—ideally building for small businesses or independent operators.
• Track record of launching successful products that drive tangible business outcomes (e.g. revenue growth, retention).
• Deep understanding of customer needs and strong user research skills.
• Mention AI: demonstrated interest, leaning into innovation in AI
• Excellent analytical and strategic thinking skills, with the ability to translate data and insight into actionable roadmap.
• Strong leadership and mentoring skills, fostering an inclusive and high‑performance culture.
• Exceptional communication skills: comfortable presenting to exec leadership and external partners.

Perks and Benefits (What we offer):

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

The salary range for this role is $240,000 - $265,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.

Company Overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible