Senior Lifecycle Marketing Manager

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As a Senior Lifecycle Marketing Manager, you will operate at every altitude—setting the long-term vision for how we engage and retain customers while also being fully hands-on with campaign execution, segmentation, experimentation, and performance analysis.

This is not a choose-one role. We need someone who gets energized moving between strategy and craft, customer insight and operational excellence, long-term thinking and day-to-day execution.

You will help own Mudflap's end-to-end customer lifecycle across email, SMS, push, in-app, and emerging channels. From onboarding and activation through retention, expansion, and advocacy, you will design experiences that help customers realize value faster and deepen their relationship with Mudflap over time.

You will build AI-powered personalization at scale, develop lifecycle programs that support both customer engagement and business growth, and become the internal expert on what moves customers from first transaction to loyal, high-LTV advocates.

This role sits at the intersection of Product, Data, Marketing, Sales, and RevOps. You will partner across these teams to improve customer journeys, strengthen activation and retention, support lead conversion and product adoption, and help build a more connected growth engine across Mudflap's expanding platform. If you love ownership, experimentation, rich behavioral data, and seeing your work directly impact revenue, this role is for you.

Work Location: We value in-person connection and have offices in both Palo Alto, CA and Austin, TX. While we prefer candidates located in these hubs for occasional meetings and team collaboration, we are open to remote team members who can travel periodically if needed.

Expectations (In this role, you will):

• Help define and own the lifecycle marketing roadmap—from first impression through activation, retention, expansion, and win-back—translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction
• Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity
• Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels—with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration
• Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services
• Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth
• Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle
• Build cross-sell and upsell programs that drive adoption across Mudflap's growing product portfolio, using customer behavior, transaction data, and lifecycle signals to surface the right offer at the right moment
• Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth
• Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations
• Partner cross-functionally with Product, Engineering, Data Science, and Brand to improve customer data infrastructure, event tracking, lifecycle capabilities, and customer experience across key touch-points
• Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams

Experience (What we look for):

GROWTH, LIFECYCLE & CUSTOMER ENGAGEMENT EXPERIENCE

• 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement—ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business
• Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization
• Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs
• Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value
• Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or Customer.io http://Customer.io
• Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels
• Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes
• Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact
• Working knowledge of customer acquisition, lead nurture, and customer growth principles, with an understanding of how lifecycle marketing contributes to broader business goals
• Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes

TECHNICAL & ANALYTICAL SKILLS

• Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
• Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau
• Working knowledge of CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
• Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization
• Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy
• Familiarity with lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion

STRATEGIC, ANALYTICAL & CROSS-FUNCTIONAL LEADERSHIP

• Proven ability to develop a point of view on customer growth strategy and communicate it clearly to senior leadership and cross-functional partners, connecting lifecycle initiatives to broader business and revenue objectives
• Player-coach mindset—you can write a strategy doc in the morning and QA a campaign canvas in the afternoon, and you do not see that as a contradiction
• Strong partnership orientation—you can effectively collaborate with Product, Sales, RevOps, and Marketing teams to translate customer insights into programs that improve business outcomes
• Exceptional attention to detail with a track record of flawless execution at volume
• Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations
• Strong business acumen and curiosity about how lifecycle marketing contributes to activation, retention, expansion, customer lifetime value, and overall company growth
• Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges.

Perks and Benefits (What we offer):

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

The salary range for this role is $130,000 - $165,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.

Company Overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible