PPC Specialist (Ecommerce) – Remote (Canada Only, Part-Time, 6 Months)

Company: MTG Marketing & Consulting

Location: Remote (Canada-based applicants only)

Hours: Part-Time (10 - 20 hours/week to start)

Length: 6 Months (to start with possible extension)

Compensation: $35 hour

Opportunity: Potential to transition into full-time

About Us

We are a performance-driven digital marketing and web development agency focused on delivering measurable ROI for ecommerce brands across Canada and the United States. Our work spans paid media, SEO, conversion optimization, and high-performance ecommerce websites.

We are looking for a results-focused PPC Specialist who understands ecommerce deeply — not just running ads, but driving profitable growth.

Role Overview

As a PPC Specialist, you will manage and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook/Instagram) for ecommerce clients. You will play a key role in scaling revenue, improving ROAS, and identifying new growth opportunities.

This is a hands-on, execution-focused role requiring both strategic thinking and day-to-day campaign management.

Key Responsibilities

Paid Media Management

• Plan, launch, and optimize campaigns across:
• Google Ads (Shopping, Performance Max, Search, Display, YouTube)
• Meta Ads (Facebook & Instagram – prospecting + remarketing)
• Manage budgets and allocate spend based on performance and ROI targets
• Monitor key metrics (ROAS, CPA, CTR, conversion rate, AOV)

Ecommerce Feed & Platform Management

• Manage and optimize Google Merchant Center feeds (primary + supplemental)
• Work with product data to improve:
• Titles, descriptions, GTINs, categorization
• Pricing strategies and promotional feeds
• Maintain and optimize Meta Commerce Manager / product catalogs
• Troubleshoot feed errors, disapprovals, and sync issues

Testing & Optimization

• Execute ongoing A/B testing across:
• Ad creatives (images, video, copy)
• Landing pages and funnels
• Audience targeting and bidding strategies
• Continuously iterate based on performance data

Creative & Strategy

• Collaborate on ad creative direction (static, video, UGC-style)
• Write high-performing ad copy aligned with brand and conversion goals
• Identify scaling opportunities (new audiences, offers, campaign structures)

Conversion Optimization

• Analyze ecommerce funnels and identify drop-off points
• Provide recommendations to improve:
• Landing page performance
• Checkout experience
• Upsells, bundles, and AOV strategies
• Work closely with dev/SEO teams to implement improvements

Tracking & Analytics

• Ensure proper tracking via:
• GA4
• Google Tag Manager
• Meta Pixel / Conversion API
• Build and interpret performance reports
• Attribute revenue across channels effectively

AI & Tools

Leverage AI tools for:

• Ad copy generation
• Creative ideation
• Data analysis and insights
• Stay current with platform updates and automation trends

Requirements

Experience

• 3+ years managing PPC campaigns for ecommerce brands
• Proven track record of scaling campaigns with strong ROAS
• Experience managing $10K–$100K+ monthly ad spend preferred

Technical Skills

• Strong experience with:
• Google Ads (especially Shopping & Performance Max)
• Meta Ads Manager
• Google Merchant Center (primary & supplemental feeds)
• Meta Commerce Manager
• Familiarity with ecommerce platforms (WooCommerce, Shopify)

Analytical & Strategic

• Strong understanding of ecommerce KPIs (ROAS, AOV, LTV, CAC)
• Ability to interpret data and make actionable decisions
• Experience with attribution challenges and solutions

What We’re Looking For

• A self-starter who can take ownership of accounts
• Someone who thinks beyond ads and focuses on profitability
• Detail-oriented with strong organizational skills
• Comfortable working in a fast-paced, performance-driven environment
• Strong communicator (internal team + client-facing when needed)

Why Join Us

• Flexible remote work (Canada-based team)
• Opportunity to grow into a full-time leadership role
• Work with established ecommerce brands
• Performance-focused culture with real impact on client revenue
• Open to innovation, testing, and AI-driven workflows

How to Apply

Please include:

• A brief introduction
• Examples of ecommerce accounts you’ve managed (results/metrics preferred)
• Platforms and tools you specialize in
• Your availability and hourly rate expectation

Job Types: Part-time, Fixed term contract

Contract length: 6 months

Pay: $35.00 per hour

Expected hours: 10 – 20 per week

Experience

• Google Ads: 4 years (required)
• Meta Facebook Ads: 4 years (required)
• E-commerce: 4 years (required)
• Google Merchant Center: 3 years (required)
• Meta Commerce Manager: 3 years (preferred)

Location:

• Canada (required)

Work Location: Remote