Specialist, Paid Media

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• Paid Personal Days
• Generous Benefit package
• Employee Assistance Program
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events
• Free Gym Access
• Free Parking
• Day Off On Your Birthday
• Discounts

We are looking for a performance-driven Paid Media Specialist to support and execute our digital acquisition strategy. Reporting to the Manager of Paid Media & SEO, this role will focus on the day-to-day execution and optimization of paid media campaigns, primarily across Google platforms, to drive qualified traffic, revenue, and new customer growth.

This role is ideal for someone with a strong foundation in paid media who thrives in a fast-paced, results-driven environment, and is eager to deepen their expertise while contributing to the next stage of growth.

Some of what you'll do:

Paid Media Execution & Optimization (70%)

• Manage the day-to-day execution of paid media campaigns, with a primary focus on Google Ads (Search, Shopping, Performance Max).
• Build, launch, and optimize campaigns including keyword structures, bidding strategies, audience signals, and feed-based activations.
• Monitor performance daily and implement optimizations to improve ROAS, CPC, and conversion rate.
• Support the management and allocation of media budgets to maximize performance and efficiency.
• Conduct keyword research and expansion to capture incremental demand and improve campaign coverage.
• Contribute to testing initiatives across ad copy, landing pages, and campaign structures.
• Partner with Creative, Merchandising, and E-commerce teams to align on campaigns and site experience.

Analytics & Performance Insights (20%)

• Support daily, weekly and monthly performance reporting across paid media channels.
• Analyze campaign performance to identify trends, gaps, and growth opportunities.
• Assist in attribution analysis and ensure data accuracy across platforms (GA4, Google Ads).
• Contribute to post-campaign analysis and testing readouts with actionable insights.

SEO Support & Site Optimization (10%)

• Support basic SEO initiatives including on-page updates (meta titles, descriptions, and content optimizations).
• Conduct keyword research to inform content opportunities and improve site relevance.
• Identify internal linking opportunities to support site structure and organic visibility.
• Collaborate with internal teams to ensure content aligns with search intent and best practices.

Some of what you'll need:

• 3+ years of experience in paid media, preferably within e-commerce or DTC.
• Strong hands-on experience with Google Ads (Search, Shopping, Performance Max).
• Solid understanding of paid media KPIs including ROAS, CPC, conversion rate, and CAC.
• Familiarity with GA4 and Google Search Console.
• Familiarity with SEO fundamentals (on-page optimization, keyword research, internal linking) is an asset.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Detail-oriented with strong organizational and time management skills.
• Comfortable working in a fast-paced, performance-driven environment.
• Experience in fashion, apparel, or luxury industry is a strong asset.

Why Join Us?

At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.