Principal Programmatic Marketing Manager

$250,000 - $275,000
Full-time / Onsite (5 days/week)

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About The Role

Mochi Health is seeking an experienced Principal Programmatic Marketing Manager to expand our B2C growth efforts online. You will oversee and manage the execution, optimization, and reporting of digital advertising campaigns across multiple platforms. You'll work closely with design and analytics to create and execute campaigns. 

The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success in a fast-moving startup environment.

What You’ll Do

• Expand Mochi's existing online marketing efforts via programmatic advertising
• Build and manage the execution, optimization, and reporting of digital advertising campaigns across channels including Linear TV, Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH), to achieve numeric conversion goals at or below target customer acquisition cost
• Collaborate with the rest of the marketing team on the marketing mix, integrated campaigns, and an overall coordinated advertising strategy
• Work with design and brand to fulfill creative asset needs
• Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative and other testing

• 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent experience with the ecosystem of ad networks, DSPs and other real-time bidding (RTB) platforms, DMPs, audience targeting and technology, and online measurement,.
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, & look-a-like audience targeting
• Fluent in media research/analytics and consumer trends
• Bias toward action and high velocity of experimentation to develop learning that improve performance
• Excellent communication skills
• A self-starter that is comfortable in a quickly changing startup environment

Who You Are

• 5+ years' experience in a performance-driven role with a proven track record planning and executing digital marketing campaigns. Proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies preferred
• Recent hands-on experience with DSPs and RTB platforms (e.g., DV360, The Trade Desk, Meta, Amazon DSP, Nexxen), DMPs, audience targeting, and online measurement
• Experience planning and buying across Linear TV, CTV, OLV, and DOOH, in addition to standard digital channels
• Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword, contextual, affinity, and look-a-like audience targeting
• Experience designing and running incrementally tests, with working knowledge of media mix modeling (MMM) and multi-touch attribution (MTA) solutions
• Fluent in media research/analytics and consumer trends

Life at Mochi 

At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting.

🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day

💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits

💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create

💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions

🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide

👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure

✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans

💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)

🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive

🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority

🎉 Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn’t hurt either

📍 Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It’s designed for deep work and casual collaboration

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The base salary for this full-time position ranges from $250,000-$275,0000 in addition to equity and benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.

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