Product Marketing Manager

WHY MINTLIFY?

We're on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
• Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
• Culture of slope over y-intercept https://mattrickard.com/hire-slope-not-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

WHAT YOU'LL WORK ON HERE

• Being the go-to for sales on how to best market to our ICP, objection handling, pricing and packaging questions, competitive intel, and sales collateral
• Building out systems and processes that scale like how to launch effectively, win head-to-head deals, and expand into the enterprise segment
• Communicating the value proposition of a new product and positioning to sales, while partnering with PMs and engineering on the product roadmap
• Balancing strategic vision and operational excellence, from setting high-level team product marketing strategy to getting in the weeds planning launches and writing content and collateral.
• Working closely with sales on creating pitch decks, enablement, and objection handling
• Orchestrating product campaigns - you’re the DRI for elevating a product launch into a campaign that connects features to value and turns into pipeline
• Strong writing and storytelling that can adapt to Mintlify’s tone of voice and EPD audience

WHAT YOU BRING TO THE TABLE

• 6-8 years in product marketing, with at least 2 years at an early-stage company (Series A through Series B) and experience operating as a team of 1
• Experience in both PLG and sales-led motions, or deep experience in enterprise GTM with demonstrated curiosity and adaptability for the other
• Prior experience building out a new category or going after a new segment
• Customer Obsession: Instinctively wants to talk to customers and prospects. Builds positioning from evidence, not assumptions
• Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.
• Marketing breadth: You understand campaign and comms strategy in addition to product marketing strategy
• Bias to action over perfection: Would rather ship 80% this week than 95% next month and can iterate in public
• Experience developing marketing strategies and tactics that both put the customer first and contribute to growth goals
• Bonus points: Experience with pricing and packaging decisions. Communications or PR experience. Public speaking or webinar experience. Worked in adjacent B2B SaaS with similar buyer personas.

WHY YOU SHOULD JOIN OUR MARKETING TEAM

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

COMPANY BENEFITS:

• Competitive compensation and equity
• 20 days paid time off every year
• 401k or RRSP
• $420/month wellness stipend
• 100% coverage for Health, dental, vision (within the US)
• Free Ubers to and from the Mintlify office
• Free lunch and dinners while working at the Mintlify office
• Annual team offsite (previously went to Alaska, Hawaii)