Brand Storytelling & Consumer Insight Lead

Role Overview

We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation

.

This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page

s.

The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh

ip.

Key Responsibili

ties

1. Become the Expert on the Miduty

Woman

Develop a deep understandi

ng of:

• Customer moti

vations* Emotional pain

points* Daily st

ruggles* Dreams and aspi

rations* Buying t

riggers* Language and communicatio

n style

Conduct:

• Customer i

nterviews* Community

listening* Revi

ew mining* Social

listening* Consumer

research

Translate insights into communication s

trategies.

2. Own Bran

d Messaging

Build and continuo

usly refine:

• Brand voice* Messagi

ng frameworks* Cust

omer personas* Emotiona

l positioning* Produ

ct narratives

Ensure consistency across all custome

r touchpoints.

3. Lead Cr

eative Strategy

Create creative

direction

s for:

• Meta

ads* YouTube a

ds* UGC campaigns*

Product launches* S

easonal campaigns* Fo

under-led content

Provide detailed c

reative bri

efs to:

• Desig

ners* Video ed

itors* UGC crea

tors* Content teams

4. Develop High-Conve

rting C

ontent Ang

les

Create:

• Ad

hooks* Video

concepts* UGC scri

pts* Landing page

copy* Email campaig

ns* WhatsApp campaigns* Communit

y engagement campaigns

Generate content that is emotionally resonant

and conversion-focused.

5.

Founder Content Strategy

Work closely with the Founder to transform ideas, expe

riences

, and beliefs in

to:

• Reels
• YouTube videos* Carousels*

Thought leadership con

tent* Community discussions

Ensure all founder content remains authentic and alig

ned with the Miduty mission.

6. Build and Mana

ge the Miduty Messaging Bible

Create and maintain a cen

tralized brand guid

e covering:

• Custo

mer personas* E

motional drivers* Tone of

voice* Storytelli

ng frameworks* B

rand principles* Con

tent themes* Creative standards

Ensure al

l teams follow

these guidelines.

Success Metrics

• Improvement in ad engagement ra

tes* Improvement in hook retention

• Increase in save and share rates* Increase in conver

sion rates from creative campaigns*

Consistency of brand communicati

on* Growth in community engagement* Spee

d and quality o

f creative ideation

Required Skill

s

• Exceptional storytelling ability* Stro

ng consumer psychology understanding* Experience writi

ng direct-response and brand cont

ent* Strong creative strategy skills* Ability to lead

creative direction without designing* Excelle

nt communication and briefing skills* Strong un

derstanding of D2C c

onsumer behavior

Preferred Experience

• 5–10 years of experience in brand strategy, content strategy, c

onsumer insights, or creative strategy* Experience working with women’s wellness, beauty, skincare, heal

th, lifestyle, or community-led brands*

Experience building founder-led brands* Experien

ce managing content and crea

tive teams

Who Will Thrive

In This Role

Someone w

ho naturally asks:

• Wha

t is she feeling?* What is she afraid of

?* What identity does she want

to become?* Why would she stop scroll

ing?* What transformation is she seeking?

More importantly, someone who understan

ds that Miduty is not selling supplements.

Miduty is

helping women believe in themselves again.