Sales Development Representative (SDR) – Automation & Robotics

Break into technical sales with a high-growth robotics and automation team.

In this role, you’ll generate real opportunities, book meetings with engineers and industrial clients, and support cutting-edge technologies entering the market.

If you’re driven, curious, and ready to build a career in B2B sales—this is your starting point.

Overview

Join a high-growth team operating at the intersection of automation, robotics, and advanced inspection technologies.

As a Sales Development Representative (SDR), you will play a key role in bringing innovative solutions to market from global partners such as Honeywell (OmniPoint Gas Detection), ExRobotics, ANYbotics, Nexxis, and Sorama.

With Honeywell representing a strong foundation of current business and a rapidly expanding robotics and inspection portfolio, this role is focused on turning market momentum into qualified opportunities, booked meetings, and long-term customer relationships across engineering firms, industrial facilities, and energy customers.

About the Role

You will operate as a core part of our business development engine, responsible for identifying opportunities early in the sales cycle and feeding high-quality leads into the pipeline.

This is a high-activity, office-based role focused on phone, email, CRM, and online prospecting—not field sales. You will work closely with marketing, engineering, and outside sales to support campaign execution, qualify opportunities, and drive consistent pipeline growth.

Key Responsibilities

Outbound Sales & Pipeline Development

• Execute daily outbound outreach primarily through telephone calls but also using other tools like emails, LinkedIn and more to engineering firms, OEMs, and key industrial accounts
• Identify upcoming projects, decision-makers, and early-stage opportunities
• Run structured follow-up campaigns to convert interest into qualified meetings

Lead Management & Marketing Follow-Up

• Respond rapidly to all inbound and campaign-generated leads (web forms, events, content downloads)
• Leverage marketing content, messaging, and sequences to maximize conversion rates
• Provide feedback to marketing on lead quality, messaging effectiveness, and campaign performance

Bid, Tender & Opportunity Identification

• Monitor public bid/tender platforms and procurement portals for relevant opportunities
• Review and summarize project specifications and RFP/RFQ requirements
• Flag and communicate opportunities internally to support timely pursuit and response
• Support early-stage qualification and positioning ahead of formal bids

Account Expansion & Cross-Selling

• Identify opportunities within existing customers (new plants, departments, applications)
• Execute targeted outreach campaigns to grow share of wallet and expand relationships

CRM & Sales Coordination

• Maintain accurate and up-to-date records of all customer interactions, leads, and follow-ups
• Ensure no viable opportunity is missed through disciplined pipeline tracking
• Coordinate closely with outside sales and technical staff to ensure smooth handoffs and follow-up

Skills & Qualifications

• 2+ years of experience in inside sales, business development, or sales development (B2B)
• Experience in industrial, automation, robotics, or energy sectors or relevant education is required
• Comfortable performing high volumes of outbound calls and digital outreach
• Strong ability to communicate with engineers, buyers, and project managers
• Experience with CRM systems (e.g., Salesforce) and standard business tools
• Highly organized with the ability to manage multiple opportunities and deadlines

Key Attributes

• Results-driven with a strong sense of accountability and urgency
• Resilient and comfortable with cold outreach and rejection
• Curious and eager to learn technical products and applications
• Strong collaboration skills—able to work cross-functionally with marketing and technical teams
• Self-starter mindset with the ability to operate independently and within a team

Why This Role

• Be part of a high-growth robotics and inspection market with significant upside
• Work across both established (Honeywell) and emerging technologies
• Gain exposure to complex industrial sales cycles, tenders, and large-scale projects
• Clear pathway into outside sales, account management, or strategic business development

Why Join MicroWatt?

• Family-owned business with a high-trust, high-respect culture
• Opportunity to sell and work directly with cutting-edge robotics and automation technologies
• Competitive salary + bonus structure
• Profit sharing
• Excellent benefits (health, dental, vision)
• Flexible schedule available
• Paid time off
• On-site gym
• Significant opportunities for career growth and technical development

This is your chance to join an industry leader and play a defining role in shaping the future of industrial automation across Canada and the United States.

Pay: $70,000.00-$100,000.00 per year

Benefits

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Ability to commute/relocate:

• Calgary, AB T3K 2M4: reliably commute or plan to relocate before starting work (required)

Education

• Secondary School (preferred)

Language:

• French (preferred)

Work Location: In person