Brand General Manager Luxury MNC Gurgaon 10+ years

• Opportunity to work in a leading MNC
• Handsome compensation with strong leadership opportunity

About Our Client

Leading organisation in the Luxury Retail segment

Job Description

Designation: Brand General Manager

Reports to: Managing Director

Location: Gurgaon

Team Size: 3

Key Responsibilities

Establish Marketing Strategy

• Plan, develop and direct marketing efforts for a particular brand or product
• Create strategies to take advantage of market opportunities
• Assist integration of campaigns with brand consistency
• Manage and coordinate all marketing, advertising and promotional activities
• Develop brand standards and usage guidelines
• Work in team to prepare Marketing Plan and A&P Budget yearly, quarterly & monthly

Product Management

• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
• Responsible for managing product portfolio, as well as defining the positioning strategies for those products
• Forecast initial launching quantity of new product through analysing local marketability and performance of existing similar products

Establish Promotion Strategy of Product

• Develop localized marketing communication point and beauty routine
• Select product and category for local promotion through market analysis

Conduct Market Research/intelligence

• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Conduct market research to determine market requirements for existing and future products
• Evaluate and deliver local opinion when developing new products (concept, contents, product name, etc.)

Manage Brand Assets

• Supervise brand content
• Manage access to brand assets

The Successful Applicant

8-15 years of experience in a global beauty/luxury organsiation with progressive experience in brand building and marketing with strong PNL exposure.

Ability to understand market trends, financial data and customer needs and assess competitive intelligence data

Strong result-orientation and ability to execute and measure programs and campaigns

Proficient in MS Office (Word, Excel, PowerPoint)

What's on Offer

An opportunity to work with an internationally renowned organisation known for its exceptional culture