Job Description
Join as a Senior Product Manager to reshape data analytics in marketing. Lead development initiatives that maximize advertising effectiveness and promote strategic insights across teams.
This senior role emphasizes collaboration with sales and marketing experts to build impactful analytical products. Your background in data science and extensive experience in media mix modeling will be crucial in driving actionable insights for investment optimization. Partnering effectively with various stakeholders, you will ensure measurement, strategy, and user engagement align with overarching business goals.
Key Responsibilities :
- Partner with directors to establish product roadmaps
- Manage end-to-end product lifecycle for analytics
- Understand user personas to drive product vision
- Prioritize backlogs using agile frameworks
- Evaluate product adoption metrics for improvements
Requirements
- Bachelor’s degree required; Master’s preferred
- 7+ years of experience in analytics, with a focus on marketing
- Expertise in advertising ROI and media analytics
- Strong communication and leadership capabilities
- Familiarity with agile methodologies and data science
Elevate marketing effectiveness through innovative analytics leadership and strategic product management tailored to driving results.
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