PPC (Advertising Specialist)

Job Title: Advertising Specialist (PPC)

Reports to: Brand Manager

Department: Marketing

Job Location: Malviya Nagar Industrial Area, Jaipur, Rajasthan

Employment Type: Full-time (WFH / WFO / Hybrid)

Job Summary: The Advertising Specialist (PPC) at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.

Key Responsibilities:

Account Auditing & Issue Resolution:

● Prioritize "Emergency" audits to identify and resolve issues in problematic accounts.

● Collaborate with other directors and team members to find solutions to advertising challenges.

● Conduct Account Audits to determine the Problem Statements for Potential Clients.

● Actively communicate with peers, managers, and clients to ensure timely task and project completion.

● Provide clear reports, notes, and summaries of audit findings and campaign performance.

PPC Account Management:

● Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru’s clients.

● Develop, implement, and maintain client-identified KPIs.

● Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.

● Partner with the Brand Manager to develop long-term brand growth roadmaps and take full execution ownership of agreed strategies.

● Conduct deep, multi-level data analysis (brand, marketplace, SKU, campaign, and keyword/target level) to generate actionable, data-backed optimization decisions.

● Verify ad segmentation, reduce wasted ad spend & reduce ACOS.

● Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.

● Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:

○ High volume campaigns (broad, phrase, & exact match types).

○ Low volume campaigns (phrase & exact match types).

○ High relevancy campaigns (phrase & exact match types).

● Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.

Qualifications (Please Apply Only If You Meet These Requirements)

1. At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.

2. Certifications required from Amazon:

○ Sponsored Ads Certification

○ Sponsored Ads Advanced Certification

○ Video Ads Certification

○ Campaign Optimization Certification

3. Experience of Helium 10

○ Product Research - Black Box

○ Keyword Research - Magnet & Cerebro

○ Analytics - Keyword Tracker

4. SEO knowledge for Amazon optimization.

5. Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).

Experience

● Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.

● Proficiency in keyword analysis, campaign optimization, and reducing ad spends.

● Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.

Bonus Skills (A Plus for Your Application):

● Experience with Jungle Scout, Asana and Slack for project management , product research & communication.

● Knowledge of Excel for data management and reporting .

● Certifications required from Amazon: SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)

● Skilled in MS Excel, Google Sheets, and other MS Office / G Suite applications with 55+ WPM (Typing Speed)

Expectations (What to Expect):

● Work Hours: 46 hours a week, with 8 hours per day.

● Competitive Salary: Attractive base salary.

● Learning Resources: Unlimited access to our SOP Library to support your professional development.

● Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands.

● Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person