CRM & Email Marketing Lead/Manager

About MAXVAL:

MAXVAL started as an IP services company in 2004, with a keen focus on efficiency, cost-effectiveness, and continuous improvement through metrics-based processes. Our focus on these core values led to the tech-enablement of our offerings even before this buzzword became an industry standard. Over the years, MAXVAL developed many internal applications to increase our quality and efficiency, and customer satisfaction. As these systems grew and became more sophisticated, we have productized them and offered them to our clients. Today, MAXVAL serves over 600 clients across the full IP life cycle with the industry’s leading products and services. Our 700 plus employees represent the most IP and tech-savvy individuals in the industry." At MAXVAL, we do the right things and innovate ceaselessly as a winning team to achieve customer success and employee success.

About the Job:

As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our HubSpot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high-performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.

Key Responsibilities:

• Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.
• Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.
• Constructs multi-touch email nurture sequences that guide MQLs through the buyer’s journey based on behavioral triggers.
• Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.
• Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.
• Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.

Required Skills & Qualifications:

• 5 - 8 years of experience in CRM management and marketing automation.
• Proven track record of managing databases of 50k+ records with complex segmentation.
• Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance.

Preferred / Good-to-Have:

• Experience with Salesforce-HubSpot bidirectional syncing.
• Proficiency in HTML/CSS for custom email template adjustments.
• Experience in B2B SaaS or high-growth startup environments.

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