Marketing & Communications Lead

Fractional / Part-Time Marketing & Communications Lead

Leave No Trace Canada

Remote / WFH (Canada)

About Leave No Trace Canada

Leave No Trace Canada (LNTC) is a registered Canadian charity dedicated to protecting Canada’s natural spaces by promoting responsible outdoor recreation. Through education, partnerships, and community engagement, we help people enjoy the outdoors while minimizing their impact on the environment.

We collaborate with parks, tourism organizations, outdoor brands, governments, educators, and recreation groups across the country to share the Seven Leave No Trace Principles and support sustainable outdoor experiences. As participation in outdoor recreation continues to grow in Canada, our work is increasingly important.

Joining LNTC means contributing to a mission-driven organization working at the intersection of conservation, education, and outdoor recreation. Our team is collaborative, creative, and committed to helping people care for the places they love.

About You

You are motivated by purpose and excited to contribute to work that protects Canada’s natural spaces. You care about outdoor recreation, sustainability, and helping people develop a deeper respect for the environment.

You are curious about new tools, platforms, and approaches and enjoy experimenting with new ideas. You are comfortable working in an environment where not everything is fully defined and enjoy building systems and improving processes as you go. You take initiative, think creatively, and see challenges as opportunities to grow.

You combine strategic thinking with practical execution. You enjoy thinking about how to engage audiences and tell meaningful stories, but you are equally comfortable creating content, managing communications channels, and bringing ideas to life.

You value collaboration, learning, and continuous improvement and want to grow your career while contributing to a mission-driven organization.

About the Role

Leave No Trace Canada is seeking a Marketing & Communications Lead to help strengthen the organization’s visibility, reach, and engagement.

Reporting to the Executive Director and supporting the Board of Directors and LNTC partner network, this is a hands-on role combining strategy and execution. The successful candidate will help advance the organization’s communications and brand strategy while also managing day-to-day marketing and communications activities. This role is fully remote, with a requirement for weekly virtual check-ins during traditional business hours.

We welcome applicants with different levels of experience, and are seeking someone who is creative, curious, and growth-minded, and who enjoys experimenting with new ideas and formats to engage audiences around responsible outdoor recreation.

Term

This role is a part-time / fractional role with an expectation of 10-20 hours of work averaged on a weekly basis. This role is being offered as a one (1) year contract to start, with the potential for extension or growth into a permanent role subject to organizational needs, funding, and in-role performance.

Key Responsibilities

• Marketing and Communications Strategy
• Contribute to the development and refinement of the organization’s overall communications strategy, both internal to LNTC and our approach to supporting our partner network and authorized training providers
• Identify opportunities to expand reach & strengthen engagement
• Monitor and track key performance indicators
• Social Media
• Manage social media channels, including planning, posting, engagement
• Maintain a content calendar aligned with campaigns, programs, and events
• Create engaging text, image, and short-form video content
• Newsletter and Email Communications
• Develop and distribute newsletters and email communications
• Write and curate content highlighting programs, partnerships, and events
• Monitor subscriber engagement and identify opportunities for growth
• Content Development and Storytelling
• Develop written and visual content showcasing LNTC’s work and impact
• Support storytelling around programs, partnerships, and national initiatives
• Ensure content aligns with the organization’s voice and brand standard
• Annual Reporting and Organizational Communications
• Support the development of the annual report
• Assist with communications materials that highlight organizational impact
• Presentations and Communications Materials
• Create and maintain presentation decks, briefing materials, and communications tools
• Support materials for partnerships, sponsorships, speaking engagements, and stakeholder outreach
• Brand Management
• Maintain and strengthen the organization’s brand identity
• Ensure consistency of messaging and visual identity across all materials
• Events and Partnerships
• Support communications and activations for events and partnerships
• Coordinate cross-promotion with partner organizations
• General Communications Support
• Support staff, board members, and volunteers with communications best practices
• Maintain organized files, templates, and content libraries

Key Qualifications

We recognize that candidates may bring different combinations of experience depending on whether they are early or mid-career. We encourage applicants who meet many of the stated qualifications to apply.

• Experience in marketing, communications, events, graphic design, or digital media
• Familiarity with design tools such as Canva, or similar platforms
• Strong editing and proofreading skills
• Experience with Microsoft ecosystem tools strongly preferred
• Proficiency in English; French is considered a strong asset
• Ability to work independently, manage deadlines, and adapt in a dynamic environment

Candidate Experience

We welcome all interested candidates to submit their resume via email to careers@leavenotrace.ca and a cover letter describing your enthusiasm for the outdoors, marketing and communications experience in the sector, and links to any projects or a portfolio that you are especially proud of.

Shortlisted candidates will have a first virtual meeting with our Executive Director. The second interview will be conducted virtually with the Board Chair, and ED or other board members as relevant.

Please submit a resume and cover letter outlining your relevant experience and indicating whether you are applying for the Manager or Coordinator level, along with a personal anecdote about your favorite outdoor recreation experience.

Applications should be sent to: careers@leavenotrace.ca. We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

Accessibility, Equity, and Inclusion

Leave No Trace Canada is committed to fostering an inclusive and respectful workplace that reflects the diversity of the communities connected to Canada’s outdoor spaces. We welcome applications from individuals of all backgrounds, identities, and lived experiences, including those who have been historically underrepresented in the outdoor recreation and environmental sectors.

We are committed to creating a barrier-free recruitment process. If you require accommodation at any stage of the hiring process, please let us know and we will work with you to meet your needs. All accommodation requests will be handled confidentially.

Leave No Trace Canada is an equal opportunity employer. Hiring decisions are based on qualifications, experience, and organizational needs, and we are committed to ensuring fair and equitable treatment for all applicants.

Job Types: Part-time, Fixed term contract

Contract length: 12 months

Expected hours: 10 – 20 per week

Work Location: Remote