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Manager, Performance Marketing (1 year contract)

Viral Nation
CanadaPosted 16 days ago

Role Overview

Viral Nation is hiring a Manager, Performance Marketing (1 year contract). This is a contract role in Canada. Part of Viral Nation's Performance Marketing hiring, posted 2 weeks ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

Salary Context

Salary is not disclosed in this posting. Market median for Performance Marketing roles is $125k-$160k (based on 52 comparable listings). Many employers share specifics during the interview process or after an initial screen.

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Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Manager brings the strategy lens to an integrated Performance Marketing pod, with an emphasis on paid social. You own the strategic POV and lead the development of the media plan, audience strategy, client narrative, QBRs, and creative briefing, working closely with Sr. Associates to ensure historical performance learnings are integrated throughout, while staying fluent in tactical, in-platform execution. 

** this is a 1 year contract position.

What You'll Do Here:

  • Lead the development and execution of full-funnel, cross-channel paid media strategies aligned to client business objectives.
  • Own campaign performance across paid social (primary), paid search, and programmatic, ensuring strong execution, optimization, and reporting.
  • Translate client goals into media plans, balancing audience strategy, budget allocation, and channel mix.
  • Act as the senior strategic lead on accounts, guiding optimization frameworks and identifying growth opportunities.
  • Collaborate with Sr. Associates to develop performance driven insights, recommendations.
  • Own the development of clear client narratives; lead weekly, bi-weekly and monthly reports. Collaborates with Associate Director to develop quarterly, semi-annual and/or annual business reviews.
  • Manage and strengthen client relationships, being the lead point of contact for performance marketing related questions and strategic recommendations.
  • Drive a culture of experimentation across creative, audiences, bidding strategies, and platforms.
  • Partner with creative, strategy, and influencer management teams to ensure content aligns with platform best practices and performance goals.
  • Own final campaign QA and establish QA standards and tracking frameworks across your team.
  • Manage, mentor, and develop Sr. Associates, providing feedback, training, and career development growth goals.
  • As needed, support new business pitches and contribute to process improvement and thought leadership.

What You Need To Have:

  • 4+ years of performance-driven digital marketing experience, with deep expertise in paid social and strong working knowledge of paid search; programmatic experience a strong asset.
  • Experience mentoring team members, supporting growth goals and education of strategic media planning best practices.
  • Demonstrated ability to lead multi-channel campaigns from strategy through execution, with a focus on performance and business goals.
  • Strong understanding of attribution, conversion tracking, and measurement frameworks.
  • Experience managing vendor and platform relationships (Meta, TikTok, Google, etc.).
  • Advanced understanding of media planning, audience strategy, platform algorithms, and optimization techniques.
  • Excellent client management and communication skills, including presenting to internal and external stakeholders.
  • Proficiency in the Google Suite and project management tools (e.g., monday.com).
  • Agency or fast-paced, client-facing experience is highly preferred.
This role has an annual salary range of $90,000 to $110,000
 
This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
 
AI in Recruitment:
 
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

About Viral Nation

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Viral Nation

viralnation.com

Performance MarketingOn-site

56 other open roles at Viral Nation on TryApplyNow.

Frequently Asked Questions

How do I apply for the Manager, Performance Marketing (1 year contract) position at Viral Nation?

Use the Apply button above to submit your application directly to Viral Nation. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Manager, Performance Marketing (1 year contract) position at Viral Nation located?

This position is based in Canada. Viral Nation has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Manager, Performance Marketing (1 year contract) at Viral Nation earn?

Viral Nation has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Manager, Performance Marketing (1 year contract) role at Viral Nation posted?

This role was posted on June 26, 2026 (16 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

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