Product Marketing Executive (Mumbai based candidates only)

About Lawxy

Lawxy is building next-generation AI-powered legal infrastructure, helping businesses automate, manage, and scale their legal operations seamlessly. As a SaaS-first company, we focus on delivering intuitive, scalable, and high-impact solutions to modern enterprises.

Role Overview

We are looking for a Product Marketing Executive with strong SaaS experience who can bridge the gap between product, sales, and customers. You will be responsible for positioning our products effectively, driving go-to-market strategies, and enabling revenue growth through compelling messaging and data-driven campaigns.

Key Responsibilities

• Develop and execute go-to-market (GTM) strategies for new feature launches and product releases
• Own product positioning, messaging, and value propositions tailored for B2B SaaS audiences
• Work closely with product and sales teams to create sales enablement materials (pitch decks, case studies, demos)
• Conduct market research, competitor analysis, and customer insights to refine product narratives
• Drive demand generation campaigns in collaboration with digital marketing (email, performance, content)
• Analyze campaign performance and optimize based on SaaS metrics (CAC, LTV, conversion rates, retention)
• Create compelling content assets such as product blogs, landing pages, and use-case driven narratives
• Support customer onboarding and lifecycle marketing initiatives to improve adoption and retention

Requirements

• 2–4 years of experience in product marketing within a B2B SaaS company
• Strong understanding of SaaS business models, funnels, and metrics
• Proven experience in executing GTM strategies and product launches
• Excellent communication and storytelling skills
• Ability to translate complex product features into clear, customer-centric messaging
• Experience working cross-functionally with product, sales, and marketing teams
• Familiarity with tools like CRM platforms, marketing automation, and analytics tools

Good to Have

• Experience in legal tech, fintech, or AI-based SaaS products
• Exposure to PLG (Product-Led Growth) strategies
• Basic understanding of SEO, performance marketing, and content strategy

Why Join Lawxy

• Opportunity to work at the intersection of AI + Legal Tech + SaaS
• High ownership and fast-paced growth environment
• Work directly with leadership on core product and GTM strategy
• Be part of building a category-defining product