Role Overview
Lawxy AI is hiring a Product Marketing Executive (Mumbai based candidates only). This is a full-time role in IN. Part of Lawxy AI's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
About Lawxy
Lawxy is building next-generation AI-powered legal infrastructure, helping businesses automate, manage, and scale their legal operations seamlessly. As a SaaS-first company, we focus on delivering intuitive, scalable, and high-impact solutions to modern enterprises.
Role Overview
We are looking for a Product Marketing Executive with strong SaaS experience who can bridge the gap between product, sales, and customers. You will be responsible for positioning our products effectively, driving go-to-market strategies, and enabling revenue growth through compelling messaging and data-driven campaigns.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for new feature launches and product releases
- Own product positioning, messaging, and value propositions tailored for B2B SaaS audiences
- Work closely with product and sales teams to create sales enablement materials (pitch decks, case studies, demos)
- Conduct market research, competitor analysis, and customer insights to refine product narratives
- Drive demand generation campaigns in collaboration with digital marketing (email, performance, content)
- Analyze campaign performance and optimize based on SaaS metrics (CAC, LTV, conversion rates, retention)
- Create compelling content assets such as product blogs, landing pages, and use-case driven narratives
- Support customer onboarding and lifecycle marketing initiatives to improve adoption and retention
Requirements
- 2–4 years of experience in product marketing within a B2B SaaS company
- Strong understanding of SaaS business models, funnels, and metrics
- Proven experience in executing GTM strategies and product launches
- Excellent communication and storytelling skills
- Ability to translate complex product features into clear, customer-centric messaging
- Experience working cross-functionally with product, sales, and marketing teams
- Familiarity with tools like CRM platforms, marketing automation, and analytics tools
Good to Have
- Experience in legal tech, fintech, or AI-based SaaS products
- Exposure to PLG (Product-Led Growth) strategies
- Basic understanding of SEO, performance marketing, and content strategy
Why Join Lawxy
- Opportunity to work at the intersection of AI + Legal Tech + SaaS
- High ownership and fast-paced growth environment
- Work directly with leadership on core product and GTM strategy
- Be part of building a category-defining product
Frequently Asked Questions
How do I apply for the Product Marketing Executive (Mumbai based candidates only) position at Lawxy AI?
Use the Apply button above to submit your application directly to Lawxy AI. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Product Marketing Executive (Mumbai based candidates only) position at Lawxy AI located?
This position is based in IN. Lawxy AI has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Product Marketing Executive (Mumbai based candidates only) at Lawxy AI earn?
Lawxy AI has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Product Marketing Executive (Mumbai based candidates only) role at Lawxy AI posted?
This role was posted on April 15, 2026 (63 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Product Marketing Executive (Mumbai based candidates only) role at Lawxy AI entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Lawxy AI has listed.
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