Marketing Automation Specialist

Context & Impact

Lansweeper is scaling rapidly, and our global marketing engine requires a detail‑driven Marketing Automation Specialist to power campaign execution and data accuracy across systems. As our hands‑on expert in Marketing Cloud Account Engagement (Pardot) and Salesforce CRM, you’ll ensure flawless campaign builds, accurate lead routing, and strong marketing attribution — directly impacting pipeline generation and revenue growth.

In your first year, you will focus on:

• Delivering high‑quality campaign execution across Pardot and Salesforce
• Strengthening lead routing, attribution accuracy, and nurture automation
• Enabling the marketing team to generate qualified pipeline through scalable automation

Challenge

The main challenges you’ll face are:

• Maintaining cross‑platform data integrity between Salesforce, Marketing Cloud Account Engagement (Pardot), and reporting dashboards
• Managing multiple campaign builds and Jira tickets while meeting SLAs
• Continuously improving workflows, QA processes, and automation scalability

Key Responsibilities

• Build, QA, and launch email campaigns, landing pages, and nurture programs in Marketing Cloud Account Engagement (Pardot)
• Manage event lead imports, routing, and campaign association in Salesforce, ensuring proper deduplication and attribution
• Maintain campaign data hygiene including UTM governance, tracking validation, and recurring audits
• Partner with Campaign Managers to execute B2B marketing campaigns on time and within SLA
• Troubleshoot Salesforce–Pardot sync errors and data discrepancies
• Maintain documentation: naming conventions, SOPs, QA checklists, and process improvements
• Report on campaign performance and identify automation optimization opportunities
• Leverage Salesforce Einstein and AI features (send‑time optimization, generative AI, engagement scoring) to enhance personalization and performance

Key Requirements

Hard skills

• 2+ years of experience in B2B marketing automation, campaign operations, or marketing operations
• Hands‑on expertise in Marketing Cloud Account Engagement (Pardot)
• Strong working knowledge of Salesforce CRM (Leads, Campaigns, Reporting)
• Experience with lead attribution, UTM tracking, list segmentation, and data management
• Familiarity with Jira, Google Analytics, basic HTML/CSS for email QA, and AI productivity tools

Soft skills

• Strong organizational skills with a meticulous QA mindset
• Clear communicator able to collaborate with global marketing stakeholders (US & Europe)
• Proactive, solution‑oriented, and focused on continuous improvement

Our Offer

• Competitive salary according to industry benchmarks
• Career growth & learning opportunities
• Hybrid working environment
• Company events and perks