AGM/DGM - Residential Marketing (Offline)

The AGM/ DGM – Offline Marketing will be responsible for spearheading the offline brand presence and lead generation engine for Kohinoor Group’s residential portfolio. This role focuses on high-impact launches, sustained market visibility, and robust channel partner ecosystems.

Key Responsibilities-

Integrated Launch Strategy: Design and execute end-to-end offline marketing blueprints for new residential project launches to maximize site visits and bookings.

Sustenance Marketing: Develop hyper-local sustenance campaigns to maintain consistent footfall and brand recall during the mid-to-late construction phases.

Media Buying & Planning: Strategize and negotiate large-scale media buys across Out-of-Home (OOH), Print, Radio, and BTL activations to ensure optimal Reach and Frequency.

Channel Partner (CP) Engagement: Conceptualize and drive CP loyalty programs, meetups, and incentive-driven communication plans to keep Kohinoor as the preferred choice for brokers.

Agency Management: Lead and evaluate creative, media, and BTL agencies to ensure high-quality deliverables that align with the brand’s premium positioning.

BTL & Activations: Execute targeted ground-level activations, including corporate roadshows, lifestyle exhibitions, and high-footfall mall displays.

Stakeholder Management: Collaborate closely with the Sales and CRM teams to align marketing efforts with inventory targets and customer feedback loops.

Team Leadership: Mentor and manage a high-performance offline marketing team, fostering a culture of accountability and creative excellence.

Market Intelligence: Monitor competitor spends, inventory movement, and offline tactics to pivot Kohinoor’s strategies proactively.

Budget Optimization: Manage the offline marketing A&P (Advertising & Promotion) budget, ensuring the lowest possible Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Vendor Ecosystem Development: Build a reliable network of vendors for printing, signage, and event production to ensure cost-efficiency and timely execution.

Experience Center Management: Oversee the visual merchandising and branding of site offices and experience center to ensure a world-class walk-in experience.

Compliance & Audit: Ensure all offline marketing collaterals and advertisements are strictly RERA compliant and follow brand guidelines.

Reporting & Analytics: Track the performance of offline channels using unique QR codes or dedicated lines to provide data-driven insights on ROI.

Brand Stewardship: Ensure the "Sada Sukhi Raho" philosophy is consistently reflected across all physical touchpoints and community engagement initiatives.