A little about us… 

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.

Overview

We’re looking for Knit’s first Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion.

This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners. to identify and engage senior insights and research leaders at some of the world’s most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs.

As Knit’s first SDR, you’ll be a foundational team member — helping to define our outreach strategy, messaging frameworks, and tools that will scale our revenue engine.

Responsibilities | What you will own...

Key Performance Indicators

• 10-15 qualified meetings booked per month
• 6–8 sales qualified opportunities created per month
• $150K–$250K in sourced pipeline per month
• Conversion rate of 40–50% from meeting → opportunity

Primary Responsibilities

• Execute highly personalized outbound outreach (email, phone, and LinkedIn) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
• Partner with Marketing on account-based campaigns tied to events, content, and product launches.
• Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
• Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
• Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
• Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
• Test and optimize messaging, personalization tactics, and sequencing cadences.
• Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
• Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.

Required Skills & Experiences

A successful candidate for this role (fill in short sentence here)

Required:

• 1–3 years of experience in an SDR or BDR role at a B2B SaaS or services company, ideally selling into enterprise or marketing/research functions.
• Proven success meeting or exceeding pipeline generation and meeting-booking targets.
• Strong written communication and storytelling skills — you’ll often be the first impression of Knit to senior decision-makers.
• Confidence and professionalism in reaching out to VP- and Director-level prospects.
• Curiosity and eagerness to learn the market research and insights ecosystem quickly.
• Comfortable using CRM and sales engagement tools (HubSpot, Apollo, LinkedIn Sales Navigator).
• Proactive, organized, and motivated by both personal and team goals.

Nice to Haves

• Experience in or selling to market research or insights teams.
• Exposure to account-based marketing or multi-touch campaigns.
• Familiarity with AI/tech-driven SaaS products.

Benefits

If US: Upon joining the Knit team, you will receive a competitive salary + commission plan if applicable to role, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Salary

In accordance with New York pay transparency requirements, the expected base salary range for this role is $65,000 with OTE of $100,000 annually; final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

Our Company Values

We are the Championship Team. This means we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” 
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.