As an Analyst/Assistant Manager in the Marketing team at Kennametal, your role is crucial in driving product positioning, go-to-market strategies, competitive intelligence, and performance analytics to support high-growth business objectives across Metal Cutting and WIDMA/MSG business lines. **Key Responsibilities:** - **Product Marketing:** - Develop differentiated product positioning, value propositions, and messaging frameworks. - Create and execute go-to-market plans, product launch campaigns, customer programs, and adoption strategies. - Collaborate with Product Management, Sales, and Engineering on product roadmaps and commercialization priorities. - Generate content and collateral like product briefs, presentations, case studies, and sales enablement kits. - Conduct competitive benchmarking across technology, pricing, and customer experience dimensions. - Ensure brand consistency and strategic alignment in all product communications. - **Data Analytics & Insights:** - Develop dashboards, performance scorecards, and KPI frameworks for marketing and business functions. - Analyze customer data, industry demand trends, and sales performance to identify growth opportunities. - Conduct forecasting, market sizing, and scenario modeling using advanced analytics. - Translate complex datasets into actionable insights for senior leadership decision-making. - Utilize tools like Power BI/Tableau, CRM/ERP data for advanced analytics. - Conduct market research and VOCs in line with business priorities. **Qualifications:** - An Engineering graduate with a management degree. - 5 to 8 years of experience in Marketing and Analytics, preferably in the Cutting Tools/Machine Tool industry. - In-depth knowledge of cutting tools, CNC machines, and their applications. - Ability to convert technical aspects into impactful marketing collateral. - Proficiency in data analytics, CRM, Power BI, and other sales tools. - Strong strategic thinking, structured problem-solving, and data-driven decision-making skills. - Cross-functional collaboration, customer-centric mindset, creativity in narrative building, bias for action, and ownership. Kennametal is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. As an Analyst/Assistant Manager in the Marketing team at Kennametal, your role is crucial in driving product positioning, go-to-market strategies, competitive intelligence, and performance analytics to support high-growth business objectives across Metal Cutting and WIDMA/MSG business lines. **Key Responsibilities:** - **Product Marketing:** - Develop differentiated product positioning, value propositions, and messaging frameworks. - Create and execute go-to-market plans, product launch campaigns, customer programs, and adoption strategies. - Collaborate with Product Management, Sales, and Engineering on product roadmaps and commercialization priorities. - Generate content and collateral like product briefs, presentations, case studies, and sales enablement kits. - Conduct competitive benchmarking across technology, pricing, and customer experience dimensions. - Ensure brand consistency and strategic alignment in all product communications. - **Data Analytics & Insights:** - Develop dashboards, performance scorecards, and KPI frameworks for marketing and business functions. - Analyze customer data, industry demand trends, and sales performance to identify growth opportunities. - Conduct forecasting, market sizing, and scenario modeling using advanced analytics. - Translate complex datasets into actionable insights for senior leadership decision-making. - Utilize tools like Power BI/Tableau, CRM/ERP data for advanced analytics. - Conduct market research and VOCs in line with business priorities. **Qualifications:** - An Engineering graduate with a management degree. - 5 to 8 years of experience in Marketing and Analytics, preferably in the Cutting Tools/Machine Tool industry. - In-depth knowledge of cutting tools, CNC machines, and their applications. - Ability to convert technical aspects into impactful marketing collateral. - Proficiency in data analytics, CRM, Power BI, and other sales tools. - Strong strategic thinking, structured problem-solving, and data-driven decision-making skills. - Cross-functional collaboration, customer-centric mindset, creativity in narrative building, bias for action, and ownership. Kennametal is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.