Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad )
EMP GoWIN GlobalRole Overview
EMP GoWIN Global is hiring a director-level Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ). This is a full-time remote role, with the team based in Remote. Part of EMP GoWIN Global's Brand hiring, posted 5 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Title: Head – Marketing & E-Commerce FMCG (Food Items - Biscuits & Confectionery) (Hyderabad On-Site)
Location : Hyderabad
Experience: 8 -12 years
Reporting To: Managing Director
Team Management: 10+ Direct & Indirect Reportees
Job Type: Full Time
Budget: 30-35 LPA
About the Rol eWe are seeking a visionary, creative, and result-oriented marketing leader to carry out
(traditional marketing activities like - Campaign designing, Elements infusion, festivity calendar management (region-wise), ATL-BTL activities, Brand management, ROI Management of activities, Campaigns, Road shows, NPD Launches etc.)
to spearhead the national marketing and
e-commerce functio
n for a rapidly growing FMCG food organisation
.
The Head – Marketing & E-Commerce will be responsible for driving brand leadership, consumer growth, digital transformation, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, snacks, and allied food categorie s.
This role requires a strategic yet execution-focused professional with strong expertise acro
- ss:Brand Managem
- entATL &
- BTL Market
- ingDigital &
- Performance Market
- ingE-Commerce &
- Quick Commerce Gro
- wthTrade Marketing &
- Retail Visibil
- ityConsumer Insights &
- Innovat
- ionPackaging Communication &
- Creative Excelle
- nceProduct Commercialization &
- GTM Strat
egy The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect, accelerate online and offline growth, enhance retail visibility, and create impactful integrated marketing ecosystems across General Trade, Modern Trade, E-Commerce, and Quick Commerce chann els.This is a high-ownership leadership role for someone passionate about building iconic FMCG brands and driving aggressive business growth in highly competitive consumer mark ets.
Key Responsibil itiesStrategic Brand Leade
- rshipDevelop and lead the company’s long-term nati onal marketing and e-com merce vision aligned with business growth objectives and category expansion p
- lans.Build and strengthen consumer-centric brands across multiple FMCG food categories and price segm
- ents.Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environm
- ents.Lead annual marketing strategy, campaign calendars, consumer communication frameworks, and innovation road
- maps.Analyse market trends, consumer behaviour, competitive intelligence, and emerging category opportunities to accelerate business gr
- owth.Develop integrated brand-building initiatives across offline and digital ecosys
tems.
ATL Marketing &
- Media Mana
- gementConceptualize and execute high-impact ATL campaigns a
- cross:Tele
- visio
- nPrin
- tRadioO
- utdoor
- Cin
- emaOTTDigital Video Pla
- tformsLead media planning, media buying coordination, budgeting, campaign optimization, and performance tra
- cking.Drive measurable brand awareness, consumer recall, and market penetration through integrated communication strat
- egies.Collaborate with creative and media agencies to deliver compelling, insight-driven campaigns with strong ROI orient
ation.
BTL, Trade &
- Retail Ma
- rketingDesign and execute innovative BTL initiatives inc
- luding:Retail acti
- vationsIn-store b
- randingConsumer pro
- motionsSampling ca
- mpaignsVan ope
- rationsDealer & distributor engagement p
- rogramsRegional activation init
- iativesPartner closely with Sales teams to strengthen market visibility, retailer engagement, and channel produc
- tivity.Lead development of impactful POSM, merchandising solutions, and retail communication assets
- across:Genera
- l TradeModer
- n TradeRural C
- hannelsDrive festive, regional, and channel-specific consumer engagement programs to improve off-take and retail conve
rsions.
Digital Marketing &
- E-Commerc
- e GrowthLead end-to-end digital transformation initiatives for brand growth and consumer eng
- agement.Develop performance-driven digital strategies
- across:Social Media M
- arketingPerformance M
- arketingInfluencer Collab
- orationsContent M
- arketin
- gSEO/SEMVideo M
- arketingConsumer Engagement C
Frequently Asked Questions
How do I apply for the Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ) position at EMP GoWIN Global?
Use the Apply button above to submit your application directly to EMP GoWIN Global. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ) role at EMP GoWIN Global remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ) at EMP GoWIN Global earn?
EMP GoWIN Global has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad ) role at EMP GoWIN Global posted?
This role was posted on June 3, 2026 (5 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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