Senior Manager, Influencer and Partnerships

Senior Manager, Influencer and Partnerships

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Influencer and Partnerships based in United States.

This is a high-impact, dual-focus marketing leadership role responsible for shaping both influencer marketing and brand partnerships strategy for a fast-growing wellness brand. The Senior Manager will own the evolution of influencer programs while building a scalable partnerships function from the ground up, driving cultural relevance and brand awareness across multiple channels. You will lead both organic and paid influencer initiatives, as well as end-to-end brand collaborations with aligned lifestyle, wellness, and media partners. The role requires a strong mix of strategic thinking, hands-on execution, and relationship-building expertise in the creator economy. You will collaborate closely with internal marketing, social, and brand teams to ensure fully integrated, high-performing campaigns. This is a highly autonomous role suited for a builder who thrives in white space and enjoys creating structure where none exists. The environment is fast-paced, creative, and mission-driven, with a strong emphasis on measurable impact and cultural storytelling.

Accountabilities:

• Own and evolve the end-to-end influencer marketing strategy, including organic seeding, seasonal campaigns, paid influencer programs, and always-on creator initiatives aligned with brand and social objectives.
• Lead execution across influencer partnerships, including sourcing, negotiation, contracting, briefing, campaign management, and performance reporting.
• Collaborate with internal marketing, brand, and social teams to ensure influencer initiatives are fully integrated into 360 campaigns and aligned with broader storytelling priorities.
• Build, launch, and scale the brand partnerships function, creating frameworks, processes, and pipelines for identifying and executing strategic collaborations.
• Develop and manage co-marketing partnerships with wellness, fitness, lifestyle, and media brands, overseeing end-to-end execution from outreach through reporting.
• Own influencer and partnership budgets, ensuring efficient allocation of resources and optimization of ROI across campaigns.
• Establish KPIs, reporting structures, and performance insights to measure impact, refine strategy, and communicate results to leadership.

Requirements

• 57+ years of experience in influencer marketing, brand partnerships, or integrated marketing roles, ideally within CPG, wellness, nutrition, or lifestyle industries.
• Proven track record of building and scaling influencer programs across both organic and paid channels.
• Hands-on experience managing brand partnerships end-to-end, including sourcing opportunities, negotiating agreements, and executing campaigns.
• Strong understanding of the creator economy, social media platforms, and content performance dynamics.
• Experience building or launching new partnership functions or programs in fast-moving, less structured environments.
• Excellent communication, negotiation, and relationship-building skills with both internal teams and external partners.
• Highly organized, self-directed, and comfortable managing multiple concurrent programs with measurable business outcomes.

Benefits

• Competitive salary range of $120,000 $140,000 annually
• Annual performance-based bonus eligibility
• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and company holidays
• Short-term and long-term disability coverage
• Life insurance and AD&D coverage
• Paid caregiver leave benefits (primary and secondary)
• Opportunity to help build and scale a high-growth, purpose-driven wellness brand