Demand Marketing Manager, ME & Industries

As a Demand Marketing Manager at Workday, you will play a vital role in executing strategic marketing initiatives across multiple channels. Your responsibilities will include:

• Collaborating on developing, executing, and analyzing marketing campaigns across diverse channels to enhance awareness, engagement, and pipeline growth.
• Staying abreast of industry trends and emerging technologies to optimize lead generation and nurturing strategies.
• Coordinating marketing campaigns and events, from setup to tracking, reporting, and lead segmentation.
• Managing marketing platforms and utilizing sales tools such as Salesforce, Marketo, and others for marketing applicability.
• Providing regular reports on the effectiveness of marketing efforts in generating demand to meet pipeline and revenue goals, leveraging fundamental data analysis skills.
• Working with cross-functional teams to sequence and distribute targeted content, product marketing resources, and messaging for various stages of the buyer's journey.
• Proactively identifying and resolving issues related to data quality, process bottlenecks, or system integration.
• Managing relationships with marketing technology vendors and internal stakeholders to ensure smooth collaboration.
• Demonstrating a continuous learning mindset and thriving in a fast-paced environment.

Qualifications required for this role include:

• 4-6 years of related demand generation marketing experience.
• Proficiency in marketing automation and analytics tools and platforms (i.e. Marketo, Demandbase); sales platforms (i.e., Salesforce,) and web expertise.
• Demonstrated experience in digital and content strategy, including multi-channel marketing.
• Knowledge of the financial service industry is preferred.
• Results-oriented, detail-driven mindset with a passion for optimizing processes and data-driven decision-making.
• Bachelor's degree or equivalent education from an accredited institution.
• Strong teamwork, communication (written and verbal), and organizational skills.
• Experience thriving in a fast-paced startup environment.

This role may offer a competitive base salary range and additional benefits as part of the total compensation package. As a member of the Workday team, you will have the opportunity to contribute to innovative marketing initiatives and work in a collaborative and supportive environment. As a Demand Marketing Manager at Workday, you will play a vital role in executing strategic marketing initiatives across multiple channels. Your responsibilities will include:

• Collaborating on developing, executing, and analyzing marketing campaigns across diverse channels to enhance awareness, engagement, and pipeline growth.
• Staying abreast of industry trends and emerging technologies to optimize lead generation and nurturing strategies.
• Coordinating marketing campaigns and events, from setup to tracking, reporting, and lead segmentation.
• Managing marketing platforms and utilizing sales tools such as Salesforce, Marketo, and others for marketing applicability.
• Providing regular reports on the effectiveness of marketing efforts in generating demand to meet pipeline and revenue goals, leveraging fundamental data analysis skills.
• Working with cross-functional teams to sequence and distribute targeted content, product marketing resources, and messaging for various stages of the buyer's journey.
• Proactively identifying and resolving issues related to data quality, process bottlenecks, or system integration.
• Managing relationships with marketing technology vendors and internal stakeholders to ensure smooth collaboration.
• Demonstrating a continuous learning mindset and thriving in a fast-paced environment.

Qualifications required for this role include:

• 4-6 years of related demand generation marketing experience.
• Proficiency in marketing automation and analytics tools and platforms (i.e. Marketo, Demandbase); sales platforms (i.e., Salesforce,) and web expertise.
• Demonstrated experience in digital and content strategy, including multi-channel marketing.
• Knowledge of the financial service industry is preferred.
• Results-oriented, detail-driven mindset with a passion for optimizing processes and data-driven decision-making.
• Bachelor's degree or equivalent education from an accredited institution.
• Strong teamwork, communication (written and verbal), and organizational skills.
• Experience thriving in a fast-paced startup environment.

This role may offer a competitive base salary range and additional benefits as part of the total compensation package. As a member of the Workday team, you will have the opportunity to contribute to innovative marketing initiatives and work in a collaborative and supportive environment.