Senior Manager, Performance Marketing (Google Adwords)

Role Overview:

As a Senior Performance Marketing Manager (PPC/SEM) at our rapidly growing fintech SaaS firm, you will be responsible for managing paid advertising campaigns across Google Ads, Social ads, and other demand-gen channels. Your role will involve collaborating closely with various teams such as Sales, product, design, and broader marketing to drive brand awareness and meet business goals.

Key Responsibilities:

• Strategize, execute, monitor, and manage campaigns across platforms like Google Ads, Facebook Ads, and Linkedin Ads
• Oversee growth in performance campaigns to align with the brand's business goals
• Manage landing pages, keyword plans, ad copies, and display ads effectively
• Utilize analytical skills to optimize campaigns based on insights and signals
• Implement A/B and user experience testing for ads, quality score, and placements
• Monitor campaign performance and budget pacing daily
• Analyze campaign performance, compile detailed reports, and present proactive insights
• Stay updated on the latest trends and best practices in online advertising
• Design, develop, and monitor digital media buying campaigns

Qualifications Required:

• 5-10 years of pure PPC experience, preferably in a SaaS company with annual budgets exceeding 2 million USD
• Proficiency in Google Ads Editor, Linkedin Ads, Facebook Business Manager, etc.
• Strong knowledge of PPC Automations/Rules/Scripts and ability to analyze campaign metrics on Excel/Data Studio
• Experience working with Ad channel APIs and data APIs for data-informed optimizations
• Working knowledge of SQL, Data Warehouses, Web Analytics, and content writing for ad copies
• Experience running campaigns for US, European, and global markets

Additional Company Details:

Our company is a rapidly growing fintech SaaS firm backed by Giift and Apis Partners Growth Fund II, offering products like Plum, Empuls, and Compass. With over 2000 clients across 10+ countries and 2.5 million users, we have a 300+ strong team with global offices in Dubai, San Francisco, Dublin, Singapore, and New Delhi.

We hope to connect with you soon to explore this exciting opportunity. We value your time and aim to provide timely updates throughout the hiring process. Role Overview:

As a Senior Performance Marketing Manager (PPC/SEM) at our rapidly growing fintech SaaS firm, you will be responsible for managing paid advertising campaigns across Google Ads, Social ads, and other demand-gen channels. Your role will involve collaborating closely with various teams such as Sales, product, design, and broader marketing to drive brand awareness and meet business goals.

Key Responsibilities:

• Strategize, execute, monitor, and manage campaigns across platforms like Google Ads, Facebook Ads, and Linkedin Ads
• Oversee growth in performance campaigns to align with the brand's business goals
• Manage landing pages, keyword plans, ad copies, and display ads effectively
• Utilize analytical skills to optimize campaigns based on insights and signals
• Implement A/B and user experience testing for ads, quality score, and placements
• Monitor campaign performance and budget pacing daily
• Analyze campaign performance, compile detailed reports, and present proactive insights
• Stay updated on the latest trends and best practices in online advertising
• Design, develop, and monitor digital media buying campaigns

Qualifications Required:

• 5-10 years of pure PPC experience, preferably in a SaaS company with annual budgets exceeding 2 million USD
• Proficiency in Google Ads Editor, Linkedin Ads, Facebook Business Manager, etc.
• Strong knowledge of PPC Automations/Rules/Scripts and ability to analyze campaign metrics on Excel/Data Studio
• Experience working with Ad channel APIs and data APIs for data-informed optimizations
• Working knowledge of SQL, Data Warehouses, Web Analytics, and content writing for ad copies
• Experience running campaigns for US, European, and global markets

Additional Company Details:

Our company is a rapidly growing fintech SaaS firm backed by Giift and Apis Partners Growth Fund II, offering products like Plum, Empuls, and Compass. With over 2000 clients across 10+ countries and 2.5 million users, we have a 300+ strong team with global offices in Dubai, San Francisco, Dublin, Singapore, and New Delhi.

We hope to connect with you soon to explore this exciting opportunity. We value your time and aim to provide timely updates throughout the hiring process.